Have you ever made a campaign strategy mistake in your digital advertising? As the digital space continues to expand and change with time, so should you as a small business owner. As you intensify your investment in digital marketing because it pays off, sometimes, to keep up with digital alterations, most of you end up making campaign strategy mistakes. The campaign mistakes you make end up affecting your traffic and lead generation conversation rates.

Today, owning a website alone is not enough! You need to do more by having a content writer who will help you attract traffic, engage your audience, and convert them to sales leads. You can only do this by choosing the best content writer.

Hiring a virtual personal assistant provides you with more benefits. However, you need to look out for specific skills. In the digital marketing field, hiring a personal virtual assistant will acclimate your accounts. A virtual personal assistant will be responsible for scheduling relevant posts at regular intervals, respond to customers, and continually engage your audience online.

In this blog, we take you through the 15 most essential skills a virtual personal assistant must have before hiring one.

Did you know that up to 70% of digital strategies fail? Any preference or alienation of specific segments in your small business will cause you a failure. To be successful in your small business, digital transformation should be an integral part of the entire business or company. Here are some tips on how you can avoid digital marketing failures & ensure that you integrate digital strategies with the rest of your business.

For most small business owners, the road between who you are and who you’d like to be as an entrepreneur often seems winding, narrow, and much too long. You may have woken up this morning convinced that today will be the day that you get your Bill Gates on and skyrocket to the top of your field. That is, until the day and all its troubles, meetings, decisions, deadlines and unforeseen circumstances come stampeding in. Next thing you know, you’re closing up shop, drained and baffled, wondering where the time went.