5 Brand Awareness Strategies To Scale Your Business in 2021
Growing a business or scaling it to further heights is not an easy task.
As the first half of 2021 is almost done, you may have set specific business goals as a business person but have not identified the resources and tools needed to make this scalable growth turn into a reality.
Brand awareness strategies are the first step you need in your marketing funnel because it is a foundation for your business eventually getting clients. Many benefits come with this strategy, such as keeping your brand top-of-mind for your target customers. The ultimate benefit is that once people know your brand, they become familiar and comfortable with it.
Who would buy a brand they haven't heard of and are not familiar with? A very small percentage. For your business product or brand to be known, it’s all about awareness. If you want to convert more sales leads to customers, the rule is simple: focus on your brand alertness.
Today, we take you through a list of the top five best brand awareness strategies that will scale your business in 2021.
1. Infographics
Infographics are the number one branding example you can use or a way to build a brand and increase awareness.
It is described as a colorful way of displaying interesting marketing info and figures through charts and flows, thus a great tool to build your brand and scale it to the next level. Infographics syndicate the strong points of both words and visuals to connect in a commanding technique with any audience, and that's why you should use them to grow your business.
Infographics are a successful and vital strategy because they capture the user's attention hence naturally leading to a better visibility and recall value of your product or brand so that if people need your product, the chances are high that they will think of yours. You are, however, encouraged to look out for the following when using infographics.
· Ensure you state facts such as in figures
· Avoid being biased
· Use an engaging title to your audience
· Be focused
Here’s an example of an infographic:
2. Digital Branding
In times when the world is rapidly advancing, so should your business keep up with the digital world if you want it to grow.
Digital branding will help you scale your business this year because it enables you to build relations online and offer you a better Return of Investments (ROI) than traditional ways and marketing networks. Through this branding method, you generate a solid flow of your target traffic that converts leads into sales. Thus, the search engine users end up typing your product's name in the search engine to get your product.
3. Social Media Marketing
About 80 percent of consumers are making purchasing decisions online, influenced by other buyers, friends, and social media posts from specific brands.
Many social networks or social media platforms are an excellent digital marketing strategy for your business. Facebook, Instagram, Pinterest, LinkedIn are just about a few to mention. As the social focus constantly rises in this digital age, it's a call to you as a business owner to keep up with the trend and be actively involved in your social media marketing.
However, you cannot keep up with marketing your brand on all the platforms. You need to identify your target customers and raise awareness of your product to a best-suited social network. You can:
· Run paid ads and campaigns to increase awareness.
· Partner with social media influencers to make your brand known.
· Build your social media pages for following and get target clients.
4. Brand Identity
Differentiating your product from your competitors' and appropriately positioning it is the third way to increase brand awareness.
You, therefore, need to develop a creative and professional identity that will help your business stand out from the rest and stand out to your potential clients within your niche. This strategy calls for brand identity. It affects your business growth in two ways, one by increasing awareness and contributing to brand equity. Your product identity will ultimately determine how your customers perceive you, how they feel about your brand, thus enabling your business growth. In 2021, building your identity as a brand will require you to:
· Build trust and familiarity within your target audience
· Enhance customer loyalty
· Understand the purpose behind your product and researching your audience.
When you take into consideration all these aspects, you will scale your business to the next level.
5. Brand Recall
Every business owner's dream is to have their brand at the top of the mind whenever a consumer thinks of a product category.
Not only does it generate many sales, but it's also a mode of referral to other consumers through a word-of-mouth marketing strategy.
Brand recall is the fourth brand awareness strategy that will scale your business up the ladder this year. When the consumers remember or have a memory of a product they have used before, chances are high, leading to repeat purchases. A positive memory of a brand leads to consumers' behavioral, psychological, and loyalty towards your business. Once your brand is known to other consumers through recall, your business experiences growth caused by a competitive edge over other businesses, thus making you top on the list where customers make an actual purchase decision.
In the end, every small business owner ought to realize that the greater their brand is known, the more audience or target customers become familiarized with their products. It is a broad approach that comprises how well known your business and brand are to consumers and how informed prospective customers are about the importance of your product or what you have to offer them. Proper strategies help customers recall, understand, and become loyal to your brand and products.
If you can use the above top five strategies discussed, bearing in mind what to do and what not to do, your brand will become top on the list, and consumers will be ready to buy from you. Ultimately, you will have scaled your business way to the top in 2021!