Should You Use TikTok to Market Your Business?
These days, it is likely that any brands or business owners will use social media for marketing purposes. With an estimated 4.95 billion users globally, and is expected to reach 5.17 billion by the end of 2024, social media presents a wealth of opportunities for businesses to connect with their target market.
One of the more recent social media platforms to gain popularity is TikTok, which allows its 1 billion monthly active users to create short-form, music-focused videos and edit them using filters, lenses, and augmented reality features.
And since it is gaining popularity, it is also another way to market your brand or business.
TikTok As a Marketing Tool
If you are already on TikTok or not yet, now is the ideal moment for you to join. Utilize TikTok for your business or brand’s advantages to expand your audience and draw in new clients.
The greatest way for small businesses to expand their online presence, and increase views and engagement is through innovative video content with the use of TikTok.
Why is TikTok Good for Marketing?
There are many reasons why and here are the advantages:
1. Ability to have a wider reach
Since TikTok is one of the most utilized social media platforms these days, the chances are that your brand or business will have more exposure and reach.
Based on users' preferences and in-app actions, TikTok's algorithm recommends a stream of carefully chosen content that may be interesting to them.
Since virality on TikTok is determined more by attention and engagement than by the social "weight" of the creator, anyone may go viral, even if they only opened an account yesterday. And because it is easy to go viral, it can also be a cost-effective way to advertise your business or brand.
2. Provides Creative Opportunities
TikTok is a platform that encourages creativity and originality. Brands can create engaging and entertaining content that resonates with users, allowing for unique and memorable marketing campaigns that make it more interesting for viewers and potential customers.
3. Influencer Marketing
TikTok is home to many influencers who have large and dedicated followings. These days, partnering with influencers can help businesses tap into established communities, leverage influencer credibility, and reach a wider audience.
4. Hashtag Challenges
The popularity of creating hashtag challenges encourages user participation and engagement. Businesses can create branded challenges to encourage user-generated content and interaction, fostering a sense of community around their brand.
5. Short-form Video Format
TikTok's focus on short-form videos makes it easy for users to consume content quickly. This format is well-suited for capturing attention in today's fast-paced digital landscape.
Additionally, more and more users like such a format which makes engagement higher and the likelihood of sharing this content is more probable which is good for your business.
6. User-Friendly Advertising
Because TikTok is versatile, it offers various advertising options, including in-feed ads, branded hashtags, and branded effects. The platform provides tools for businesses to create visually appealing ads that align with the overall TikTok content style.
7. Targeting Capabilities
One of the positive aspects of TikTok is its advertising platform which allows businesses to target their ads based on demographics, interests, and behavior, helping them reach specific audience segments.
8. Trend Utilization
Brands can leverage popular trends and challenges on TikTok to stay relevant and connect with the platform's user base. Participating in trends can help brands integrate seamlessly into the TikTok community thus helping them grow.
Reasons you Cannot Afford to Ignore the use of Tiktok to Market your Business
Averagely, people view about 1 million TikTok videos in a day.
Tiktok platform has about 500 million active users universally- Which means that you would be introducing your business to the global market.
Tiktok has about 33 million downloads and is the most downloaded app on the Appstore.
Tiktok is available in 155 nations across the world.
90% of TikTok users access the app several times a day.
Tiktok is taking over social media; perhaps the biggest question that most people seek answers to is:
How Much Does Tiktok Pay Per View?
Even though TikTok has not officially put out a figure on how much its creators receive, most influencers that use this app recently introduced the Creator Fund and have testified that TikTok pays them between 2 and 4 cents for every one thousand views. The creator fund further explains that it doesn't seem that much to earn from, for instance, 1million views unless you are consistently committed to posting videos and getting this number of views.
However, one crucial aspect to note is that most of the TikTok creator’s money mostly comes from sponsored posts, product placement, and merchandise, but not ad revenue. Whenever an influencer acquires many followers on TikTok, different business brands pay to spread their brand message in the videos, also referred to as integration. From this explanation, yes, Tiktok pays, and you should use it to market your business through the apps' influencers.
How to Use TikTok for Business?
TikTok has progressed from a video-creation app only meant for users to show their creativity to a marketing and advertising harbor. As a small business owner, you might wonder how you use TikTok for business; well, trouble no more as we take you through ways that will help you achieve your business' success on TikTok. First, the chances are high that your audience is TikTok users; you are highly encouraged to use the app to engage with your consumers through posts, live videos, or shorter clips. Below are ways you can use TikTok for your business.
Be creative about your content on TikTok. It doesn't matter if you are a startup or have been long in business, take advantage of TikTok marketing strategy and be authentic in your content. Reveal your brand's actual personality and make users connect with you, thus building trust between your business and users. Instead, embrace user-generated content and become the new kid on the block, taking advantage to market your business to your audience.
Enhance your TikTok content by incorporating pets and children in your content. These two create some magic to your content, and people are interested and pay attention to watching something that makes them laugh or smile.
Use TikTok to build an online community because modern-day consumers use maximum content through videos and, therefore, consider your consumers as part of the community.
How to Find Influencers for your Brand on TikTok
Since the majority of posts on TikTok have hashtags, it makes it a highly effective search tool. Suppose your business functions in a specific niche; you can find TikTok influencers with integrated industry-related hashtags in their existing posts. Below we take you through a few yet most vital tips in finding influencers for your brand.
Recognize your audience and check who your audience may be following and interacting with on the platform.
Research the TikTok platform algorithm and understand its setup and the kind of content that works best; this will help you identify what type of influencer your brand needs. The use of hashtags to find influencers who have shown interest in your brand
You can also utilize Google search for influencers who might be interested in showcasing your brand.
Finally, make use of your other social media platforms like Instagram and Facebook and see whether your influencers on these platforms are as successful on Tiktok too. This will help you reach a wider audience using the same influencer for your brand.
What is the TikTok Engagement Calculator?
If you want to know your engagement rate on Tiktok, the Tiktok engagement calculator is your ideal tool. Like other social media platforms, Tiktok allows you to calculate your engagement using the Tiktok engagement calculator. The formula for calculating your engagement is (Number of hearts + number of comments)/number of followers) multiply by 100. You can do your Tiktok engagement calculation either for one post or in general. A good engagement rate is considered anywhere between 3% to 9%. This helps you understand that your audience is receiving your brand message.
Using Virtual Assistants to Edit TikTok Videos
The most exciting idea about TikTok is that it allows you to add editing effects and background music to the videos. Save yourself this hustle by hiring a virtual assistant to edit your videos before uploading them because video content is vital to a business's online marketing strategy. Using our virtual assistants to edit your TikTok videos will enhance your business marketing through the changes added to the video, these include;
Editing raw footage for superb video quality and color.
Elimination of any bloopers and make your business content more professional.
Incorporate music, dialogue, and animations in the video
Addition of subtitles
Addition of sound effects
Addition of graphics, titles, banners, among other effects.
Start exploring today and get a stronger grip on your business marketing by using our virtual assistants to make your Tiktok Videos more professional and enable your business to reach out to your audience effectively.
Using TikTok for Business Marketing
We live in a fast-paced and ever-changing digital world. And to utilize TikTok as part of your marketing strategy may be one of the solutions you are looking for.
Aside from being a fresh social media platform, it also means more new prospective clients await you. With the right strategy and the right people to help you, this is a sure win!
Get a stronger grip on your business marketing by using our virtual assistants to make your Tiktok Videos more professional and enable your business to reach out to your audience effectively.
Frequently Asked Questions:
1. Is TikTok good for local advertising?
Yes, because you can grow your business seamlessly. TikTok helps in creating ads effortlessly with the use of ready-to-use templates, video editing tools, and a whole lot more. What’s more, generating leads is made easier because it can reach new audiences and drive more quality leads.
2. How does TikTok affect advertising?
TikTok advertising has many benefits, one of which is its algorithm, which can quickly spread viral content. This means that brands may swiftly reach a huge number of customers if they create engaging advertisements.
Additionally, marketers can use TikTok's music and effects to create advertising that appeals to consumers.
3. How impactful is TikTok?
The influence of TikTok goes much beyond the app. It has become a hotbed for viral phenomena that catch on and quickly spread to other social media sites, mainstream media, and even popular culture which makes it an impactful platform.