7 Digital Marketing Trends In 2022 That You Can’t Ignore
As we are nearing the end of 2021, it is an excellent opportunity to consider digital marketing 2022 trends are most likely to emerge. The future of digital marketing is a hazy road to take as it will likely change in the long run. That is why it is critical to keep an eye on your long-term goals when crafting a sound short-term strategy.
Not one can forecast accurately if the digital marketing 2022 trends are what will really soar in the following year, but industry experts can provide some insightful projections of some of the possibilities. Just as nobody could have foreseen how marketing would alter in 2020, from those methodically planned marketing strategies, it has somehow been discarded to adapt to the marketing atmosphere adept to the pandemic. However, no matter the changes in the marketing climate, there are certain things that are definite. Marketing and business have evolved to become more varied, creative, inclusive, and responsive to the needs of the customers.
Since technology continues to advance at a breakneck speed, several of the digital marketing 2022 trends are centered on it. However, there is a backlash against the automation of brand-consumer interactions and the rise of digitalization, as they believe it to have reduced the personal and humanized engagements among the customers and the brand. Thus, the need to reintroduce those certain aspects of humanity again. While Artificial Intelligence and data-driven marketing will continue to advance, the primary focus of digital marketing will still remain on people rather than technology.
Let us now look into the possible digital marketing trends of 2022 and assess if they can be applied to your business
Top Digital Marketing Trends In 2022
1. Hybrid Events for the New Normal
Almost every industry was affected by the COVID-19 pandemic. Many businesses have been compromised especially those small-scaled enterprises. Now that things have improved a little, companies are starting to reopen, however, there is still a high possibility that things will never return to normal, like how they used to be. Our methods of working, interacting, shopping, and living have progressed accordingly.
One of the digital marketing 2022 trends that surfaced in the new normal is the shift to hybrid events. Although hybrid event culture has been around for quite some time already, marketers have been compelled to apply it in their marketing strategies in light of distant work and social isolation.
Hybrid events combine the personal and virtual components of social interaction and marketing for a more sustainable and inclusive experience. Companies now hold events that are more accessible to everyone interested and allow participants to innovate, strategize, be creative, and be more connected. Although online, it is believed that the goals of marketing can still be achieved in hybrid events, in addition to it being more inexpensive and lessening. However the detrimental impact on the environment.
2. The Rise of Artificial Intelligence
Digital marketing 2022 trends have seen the rise of artificial intelligence. Artificial intelligence has already been utilized in marketing by companies in industries such as banking, retail, and healthcare. AI is most commonly used in automating basic tasks like reporting website traffic and proposing some keywords to improve organic search results. But today, marketers are starting to explore the use of AI in predicting customer behavior from previous purchases and browser history.
Companies will increasingly rely on AI solutions for digital process automation. Among the things you can do with AI are robotic process automation and conversational AI. Artificial intelligence can respond to your client’s inquiries automatically which can translate to an increase in the company’s customer service satisfaction. The things AI can possibly do may go way beyond what we can imagine, so examine how you can utilize this technology in conjunction with your SEO and digital marketing methods.
3. Virtual Assistants
Despite the fact that many sectors are experiencing a slowdown due to the COVID-19 pandemic, the Virtual Assistance industry has never been stronger, and the business is flourishing. Before the world was stricken by the pandemic, it was predicted that the market for virtual assistants is expected to reach $25.6 billion by year 2025. Thus, the employment of virtual assistants has become increasingly popular. Hiring a virtual assistant has never made more sense especially in this digital age where communicating to anyone anywhere is a piece of cake. Virtual assistants provide remote virtual administrative, creative, digital marketing, social media management, and technical assistance to business owners. It could just be the leverage you didn't think you'd need as virtual assistants aid you in keeping your firm afloat as you focus on the more critical tasks of your business. Keep yourself ahead by delegating to a virtual assistants as they not only help you with your tasks but they can also benefit you in other ways such as reducing your overhead costs, increasing your efficiency as they take some tasks off your plate, and flexibility in time. You may avail some virtual assistant services at SmartVAs!
4. Social Commerce
Social commerce isn’t a novel concept, but it is finally gaining some traction due to the popularity of online shopping. Brands have gravitated towards influencer marketing and digital advertising that blends into social media feeds whale integrating it to their own social media channels. Tik Tok and Instagram have had a significant impact on the growth of social commerce.
Social commerce is part of the digital marketing 2022 trends as different features on social apps like creator marketplace and Tik Tok Shopping allow brands to interact with customers more meaningfully straight through the app. More so, Tik Tok has been a game-changer when it comes to influencer marketing as its reach transcends to millions of its users by video content.
5. Personalization
When a buyer is faced with two almost identical items and must choose between them, their money usually goes on the brand that captured her heart. Personalizing marketing to match your clients’ requirements is one method to engage their emotions as well as their minds.
Psychologists have taught us for years that individuals enjoy hearing and seeing their names in print. The technology we have today allows digital marketers to analyze customer behavior and then determine what kind of messaging will help them address their concerns.
Personalized marketing communications create a genuine bond between the brand and its target audience. According to an Epsilon poll, 80% of customers stated they’d be more inclined to do business with a brand that gives a customized experience. The utilization of technology, with innovations in artificial intelligence, can analyze data from algorithms, consumer behavior, and customer insights from social media, and in effect hyper-personalize everything for the client.
6. Live Video
Another part of the list of digital marketing 2022 trends is live videos. Due to its massive value, estimated to be more than $70 billion in 2021, it has been foreseen to grow immensely more in the coming year. It was found that consumers prefer live videos over pre-recorded ones, and spend at least three times more time on the former. Live videos are seen as a terrific way of seizing the attention of audiences from Facebook and Instagram because they elicit “FOMO,” or the Fear Of Missing Out. Moreover, consumers feel that live videos are more engaging because they feel like they are part of it and can influence the content directly rather than just watching it.
7. Video Marketing
Producing video content for digital marketing is a fool-proof strategy as long as the videos are relevant and appropriate. Did you know that 93% of respondents claim that video promotion is a great help for them in deciding to purchase a product? With proper storytelling, videos provide customers with an easy way to learn more about a service or product. This implies that video marketing, as a form of digital marketing, is an effective approach to showcase clients an amusing, appealing, and informative material. In digital marketing trends 2022, you may add informative content, product demos, customer feedback, and behind-the-scenes footage of your business to your video content.
Gear up for 2022
For small and large businesses, keeping up with the top digital marketing trends in 2022 is essential. To be relevant, noticeable, and popular in your target audiences, you must adapt to developments in the digital arena.
While digital marketing trends arrive and pass, the fundamentals of success stay the same. Understand your audience’s needs and communicate effectively and consistently with them. That’s why creating content that is customer-centric has always been the most effective approach to building long-term relationships with your clients. Content marketing will presumably continue to dominate the digital marketing scene for a long time. And the majority of these trends are dependent on content in some way. To be successful in them, you’ll need a solid foundation of high-quality content spread across all of your marketing platforms.
To be fully geared for 2022, search not far and wide as SmartVAs can help you integrate those digital marketing 2022 trends for your business. SmartVAs is a virtual assistant agency that offers virtual assistant services such as digital marketing. If you are pressed for time, our team of seasoned virtual assistants can do some of your tasks.