Benefits Of Google Ads To Grow Your Business Online

When you are asked about digital advertisements that should significantly help you grow your business online, the most common initial thought that comes to mind is Google Ads, or formerly Google Adwords. It is mostly because Google controls the vast majority of the search engine business.

To prove Google’s massive influence as a search engine, did you know that Google processes approximately 63,000 queries each second? And apparently, Google ads dominate every search results page. Advertisements displayed in Google are paid for by companies to develop effective and relevant ways to drive qualified traffic towards your website at precisely the right time when prospected customers are on the lookout for items or services your company provides. As a result, your business will have a higher chance of success if applied effectively.

Google ads are a safe haven for small and even established businesses alike, especially if you start to venture into online advertising. According to Google, the aim of Google ads is to bring their machine learning technology to small enterprises and help them easily get good results while still being steady in operating their businesses. So if you’re an advertiser wanting to take advantage of the massive amount of searches conducted on Google daily, there is no better avenue to escalate the reach of your business than Google ads. 

In this blog post, let us delve into what Google Ads is all about, why google ads, and the benefits of google display ads that you can capitalize for your business.

What Is Google Ads?

The moment you see an advertisement of a company’s landing page as the first ranked result on Google search, know that it is not just strong SEO that solely contributed to its ranking, but considering so, a good Google Ads campaign as well. 

Google Ads is an important digital marketing tool for any business trying to get significant ad exposure. Hence, for your target audience to see your business as they search for pertinent terms on their Google search bars or even Google maps, you have to shell out some reasonable amount. However, all will be worth every penny as awareness for your brand, product, or services shall be increased. 

To be specific, Google has identified Google Ads as an advertising platform where you can produce online ad campaigns that target people who are specifically interested in the services or products that you are trying to market. In consonance, you may design and edit your own ad campaign, insert some ad texts, change your settings, and propose and approve budgets at your own pace through your Google Ads account. Lastly, there is no spending requirement in Google Ads, as you are allowed to take charge of your own financial appropriations. With this, you may get to decide where your ad campaign appears. That is why establish a budget that works for you and track the effectiveness of your campaign.

How Does Google Ads Work?

If you wish your ads to rank as high as possible in the search research results all the while serving customers, then match your purpose to the user’s interest as closely as possible. Simply put, with Google Ads, marketers bid on keywords, in order to have their ads appear on your default search engine platforms.

Meanwhile, there occurs an ad auction every time a user opens a website across the Google platform or when they do Google Searches. Thus, Google calculates an Ad Rank in each auction in order to decide whether or not an ad can be seen and advertised at all. If you ranked high in the Ad Rank, you have higher chances that your ads may be arrayed at the top of the search results which offers four ad spaces. Nevertheless, there are still additional ad spots accessible at the bottom of search result pages. Optimizing ad quality should be a priority and not be neglected as it is the most crucial aspect of getting your ads to rank higher. 

Does Your Business Really Need Google Ads?

The ad platform is a must-use space if you want to increase sales, improve brand awareness, test new online business models, or even collect data. To put it concisely, you should use Google Ads to spread your business online.

Google Ads is an excellent approach to attract heavy traffic to your business by optimizing the services and products that you put forward in Google. A firm can experience a rise in internet traffic, higher call volume, and an increase in in-store visits with the correct campaign.

Businesses may use the data Google Ads gives over time to assess and enhance their campaigns so that they reach more people and achieve all of their objectives. Ads may be modified to fit any budget, regardless of how big the company is or how vast their resources are, just along as they are relevant and provoke emotion. Due to this, a lot of companies have gravitated towards utilizing Google Ads to sell their products, making it critical for businesses to establish quality campaigns in order to position themselves in the market and to stay ahead in the competition. 

Key Benefits Of Google Ads That Will Help Your Business Grow

With Google Ads, you can leverage the benefits of online advertising by exposing your ads to your target audience at the time you prefer. With this, there are various benefits to using Google Ads, but the following listed below are the most important that you should take note of.

1. Target your Ads

One of the benefits of Google Ads is that it permits you to target your ads. Targeting allows you to display advertising campaigns to your target market who will potentially patronize your products and services as they share similar interests. Through targeting your ads, you only show your prospect customers something that is relevant for them.

For you to reach more audience, here are some of the online ad options that you may incorporate in your posts to make your marketing efforts even more targeted.

First, add some keywords or phrases that are related to your products and services. These keywords can be used to display your ads when people search for those words. Second, do not forget to insert your ad location, in this way, your ads will appear on Google search result pages as well as websites in the Google Search and Display Networks. Third, select your customers’ age, geographic region, and language - this is to conveniently show your ads to your specified customers’ demographics. Fourth, display your ads at certain times or on specific days of the week, and decide on how often they will pop up. Lastly, your ads can be shown on a variety of devices, so control which devices and when should they appear. 

2. Keep your Expenses under Control

Another of the many benefits of Google Ads is that you can entirely control how you spend your money with Google Ads. There is no such thing as a minimum. You may also specify how much you want to pay each month, per day, and per advertisement. You will only be charged the moment a person clicks your ad.

3. Calculate your Success

You will be informed whether someone clicked your ad through Google Ads. You may be able to track the person’s behavior towards your ad - whether they purchased or availed of your products and services and downloaded your app. In effect, you may be able to identify which among your ad campaigns are effective through the number of clicks and statistics. This can help you in determining which ads should be invested more.

4. Keep Track of your Campaigns

Google Ads also provides tools for managing and monitoring your accounts. Having a My Client Center (MCC) manager account will come in handy as it is a dynamic tool that may save you time if you manage several Google Ads accounts. It allows you to see and manage all of your Google Ads accounts in one place. This is one of the best benefits of Google Ad.

Consequently, offline management of your Google Ads account can also be possible by using Google Ads Editor. It is a free and downloadable desktop tool that permits you to make changes to your account quickly and easily. You may edit your campaigns offline, download your account information, and then upload your modifications to Google Ads using Google Ads Editor. Finally, you can also take advantage of the Google Ads Editor to direct, edit, and see several accounts at once. You may also copy or transfer files across ad groups and campaigns, and undo and redo multiple modifications while editing.

Conclusion

Google Ads can fit like a glove for every sort of company, big or small. It’s a cost-efficient tool and has been proved to be successful in targeting qualified and prospective marketing techniques, especially when applied correctly. If you are just starting to use Google Ads, it would be wise to start small, and just make adjustments depending on outcomes. Once you have discovered what type of campaign works for you effectively online, scale up your efforts to generate lucrative sales. 

If you’re still unsure whether Google Ads is worthwhile, SmartVAs can assist you in making the most of this tool. As a virtual assistance agency, we can cater to your needs on marketing as we have seasoned virtual assistants who are experienced in digital marketing and the use of Google Ads. By delegating some tasks on SmartVAs, we can help your organization take advantage of the benefits of Google Ads.