Top 7 Digital Marketing Ideas to Beat the Coronavirus
Most people’s lives have been turned upside down by the coronavirus forcing people to stay indoors. Many companies and businesses shifted their operations online adopting work-at-home arrangements to survive. Others, need to temporarily stop their businesses until the eventual end of the lockdown. While some, unfortunately, had to close down their operations due to a lack of sustainability. This has yielded a huge loss in profit and employment.
Whatever situation you are in, one important way to keep your business continuity is to ensure an online digital presence to market your business, products, and services. So when things get back to normal, surely they will, – you will be ahead of the curve.
We prepared some tips for you to up your digital marketing game while the coronavirus lockdown is ongoing.
Have Social Media Accounts for Your Business
Position your business where the consumers are. The growing number of netizens means a growing number of customers online. They populate social media sites like Facebook, Twitter, and Instagram. This trend gives many businesses an alternative or additional strategy on top of traditional face-to-face marketing. In fact, many business owners set up their shops on social media with blogs to promote their new products and services. In some cases, LinkedIn and YouTube are also used for other purposes like business networking, product promotions, and reviews.
Create Your Own Website
Increase your online presence by having your own website. Every successful business, from small and medium enterprises to large corporations, has websites available for their target customers to browse. Potential customers can simply search for the product or service they are looking for via Google or Bing. If you don’t have your own website, you miss out on the opportunity of getting these customers to discover your offerings. A missed customer is a missed profit. Having your own website gives you a greater advantage to have your products and services be marketed 24/7. It widens your reach and engages a variety of customers beyond your physical location.
Great Web Design is Key
It isn’t enough to have a website where your customers can find you. Web design must be in great consideration as well. Your goal is to have your new and old customers linger and interact around your website to know your business more and easily access your products and services. Your web design should be appealing, engaging or interactive and user-friendly. Make sure that your contents are easy to understand, navigate and your pages can be viewed well on various platforms - desktop, tablet, and mobile.
Engage Your Customers on Social Media at a Critical Time
Positioning your business online requires you to be strategically relevant. Now is the best time to capitalize on digital media as most people are just at home scrolling through their social media feeds. They are already your captured market so all you need to do is to strategize how to engage them. You should produce content relevant to your target customers’ context at the moment. Do you offer products and/or services that could benefit them during the quarantines and lockdowns? Does your business promote help and support for frontliners, the homeless or the elderly? Make this critical time be an opportunity to engage and win your target customers to get your products and/or services.
Utilize Online Shops and Services
Convenience, accessibility and quick turnaround are key priorities of every customer online. Whether your business is using a website or shop features of Facebook and Instagram, make sure your products and services are easy to procure. Set up proper security, payment methods, and logistics support. For example, restaurants could provide free delivery service or partner with a delivery service company for customers ordering online. Likewise, for retail shops such as grocery stores, food shops, clothing stores. If your business is focused on training and consulting, why not use the digital space as your platform. Offer training videos or online consultations for your services. Be creative on how your target customers can successfully take advantage of your offers online.
Employ Search Engine Optimization or SEO
Be your target customer’s top-of-the-mind recall. Use Search Engine Optimization or SEO strategies for your website. Integrating this strategy with an increasing number of contents on your website will continue to expand your presence during searches. It takes time before you can make it on the top lists though, but this season of quarantines and lockdowns are the great opportunities to invest in creating more content to optimize your digital presence. Why? It is because more people are available online who will probably land on your content leading them to either your site or repost your content on their feed.
Pay-Per-Click (PPC) Advertising is an Advantageous Move Right Now
Aside from SEO, take advantage of Pay-Per-Click (PPC) advertising. PPC marketing is another best practice to engage and interact with your target customers. It is both a cost-effective and convenient way of marketing. The costs per click have decreased on average in the past weeks to help businesses advertise despite the crisis. PPC is also one of the most affordable ways to market and advertise your products and services. It’s another great business investment for your marketing initiatives.
Digital marketing continues to become highly relevant especially these days. With the majority of the world’s population likely glued to their screens, digital marketing gets increasing appreciation from many businesses, companies, and organizations. By running a creative social media campaign, intuitive and user-friendly website, your success in winning customers is within your reach!
These tips are definitely going to help you grow your business's online presence, generate more customer leads and increase your profit. These strategies can help you withstand the effects of coronavirus on your business. It'll also help you be ahead of the curve.
If you need help in getting more creative strategies to grow your brand online or engage with your target customers, feel free to call us. We’d be glad to co-create with you a great digital marketing strategy to increase brand awareness and improve your business success. Click here to book a strategy call with us!