Have you ever made a campaign strategy mistake in your digital advertising? As the digital space continues to expand and change with time, so should you as a small business owner. As you intensify your investment in digital marketing because it pays off, sometimes, to keep up with digital alterations, most of you end up making campaign strategy mistakes. The campaign mistakes you make end up affecting your traffic and lead generation conversation rates.

Today, owning a website alone is not enough! You need to do more by having a content writer who will help you attract traffic, engage your audience, and convert them to sales leads. You can only do this by choosing the best content writer.

Hiring a virtual personal assistant provides you with more benefits. However, you need to look out for specific skills. In the digital marketing field, hiring a personal virtual assistant will acclimate your accounts. A virtual personal assistant will be responsible for scheduling relevant posts at regular intervals, respond to customers, and continually engage your audience online.

In this blog, we take you through the 15 most essential skills a virtual personal assistant must have before hiring one.

Did you know that up to 70% of digital strategies fail? Any preference or alienation of specific segments in your small business will cause you a failure. To be successful in your small business, digital transformation should be an integral part of the entire business or company. Here are some tips on how you can avoid digital marketing failures & ensure that you integrate digital strategies with the rest of your business.

For most small business owners, the road between who you are and who you’d like to be as an entrepreneur often seems winding, narrow, and much too long. You may have woken up this morning convinced that today will be the day that you get your Bill Gates on and skyrocket to the top of your field. That is, until the day and all its troubles, meetings, decisions, deadlines and unforeseen circumstances come stampeding in. Next thing you know, you’re closing up shop, drained and baffled, wondering where the time went. 

Productivity is ultimately about stewardship. Every business owner has their own set of goals, key areas of responsibilities, deliverables, and what have you. While these may vary in detail and in execution, the factor that ultimately sets us all on level ground is time. Each of us has the same amount of time on our hands.

Take a moment and think back to those early days when you were just starting up your business. Days when your mind churned out ideas faster than you could write them down. Days, when you knew the road ahead, was going to be tough, but you were energized to roll up your sleeves and get right into the hustle anyway. Those were the days when having a clear strong vision was all you needed to encourage you to press on, and every small win was worth celebrating. 

The following is a quick and simple guide for how to hire a Virtual Assistant--what you need to prepare, how to screen applicants, and a few quick tips to make the collaboration a match made in virtual heaven.

Delegation increases productivity for the business owner. It clears your task list of things that you were doing to run the business and makes room for things you could be doing to grow the business. There are two hot commodities in this day and age: time and energy. Not only should you aim to manage your time wisely, you must consider doing the same for your energy. Are you allotting the optimal level of energy to the aspects of your business that greatly require it--leadership, creativity and strategic thinking for example?

Starting your own business? Just pondering the process of building one up already feels tedious. There are several moving parts to factor in, to manage, and to account for. As a business owner, the knee-jerk reaction is to do it all--winging it every step of the way as you “fake it til you make it”, so to speak. Many businesses have succeeded via this route, but the truth is, not every business has to go this way.