Ep 38 - Things You Need to Know About Online Reputation Management With Melonie Sharno
In this episode, Melonie Sharno of Ask The Marketer talks about how important reputation is to business and how to manage it to your advantage. She also shares valuable tips on how to manage reviews, whether it is good, bad, or fake.
KEY TAKEAWAYS FROM THIS EPISODE
Small businesses need to market themselves differently than big agencies.
Reputation will always be important in business.
To have a good business reputation, sell something wonderful, then follow through with great customer service.
Life-cycle marketing is creating a customer for the long term. It is about managing the relationship.
If you have bad reviews from one or two people, determine if it is real.
Publicly respond nicely to all reviews. Respond to every review, regardless if it is a positive or negative review.
Make sure you are seen as addressing the problem. It’s not about the review. It’s about the people who will read it.
If you ask your client for a review, ask them for something specific.
3 ways to experience freedom in your business:
Get a coach and work with them on how to work on your business instead of in your business.
Bring someone to help carry the load.
Shift your mindset.
TODAY’S GUEST
Melonie began her career in the Big Agency world marketing products. She started Ask The Marketer to answer her friends’ needs for someone who understood how to market professional services and get them wanted results. In working with these small businesses, she's learned that it’s crucial to have the owners understand marketing’s fundamentals to achieve their desired results.
Why? Because marketing isn’t straight forward. It’s this combination of art and science that can be complicated and difficult to grasp. Melonie helps to demystify it, gets it to work right, and achieve her client's revenue and profit goals without spending an arm & a leg to do it.
Connect and know more about Melonie and her company here:
Website: https://askthemarketer.com/
LinkedIn: linkedin.com/in/melonie-sharno-digital-marketing-specialist
Facebook Business Page: https://www.facebook.com/AskTheMarketer
Youtube Channel: https://www.youtube.com/c/Askthemarketer
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