What Branding Is and How You Can Avoid Mistakes in Business with Kitty Lai | Ep 169
Founder and CEO of ME Brand Kitty Lai, join Kristy Yoder in today's episode of the Master Delegator Podcast to talk about the design industry and how it helped business owners to sell their products and service through branding.
Listen up as they uncover the mistakes in creating a brand and share great tips on making good branding that can help you scale your business to growth and success.
Episode Highlights:
04:07: Kitty’s journey to branding
08:17: Overcoming the struggle of starting a business
09:57: Helping business owners show up online ( how to build your brand)
14:22:The important elements of a brand (communication & customer service)
15:28: How to communicate your brand well (giving value to your target market)
16:42: Importance of having a brand
17:42: Common mistakes in branding
19:11: Hiring an agency with branding services
22:54: Preparing for hiring & outsourcing branding agency/expert
24:15: Working with your client's brand preferences
About Kitty Lai:
Kitty Lai is a brand designer and strategist with more than two decades of senior management commercial design experience for British brands such as Tec Baker and Cath Kidston. With her knowledge and skill in theatrical design, she was able to help businesses come to life through visual communication and develop their product and services to captivate their target audience.
Learn more about Kitty here:
Website:
www.mebranddesign.com
Instagram:
https://www.instagram.com/mebranddesign/
Facebook:
https://www.facebook.com/mebranddesigns
LinkedIn:
www.linkedin.com/company/me-brand-personal-branding/ or www.linkedin.com/in/kittylaibrandingdesignerconsultant/
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