Why Video Marketing Is So Powerful In 2023
What is Video Marketing?
Video marketing is the use of videos to advertise and inform the public about your offering. It enlightens your audience, increases engagement on different platforms, and gives you a new way to connect with them.
Utilizing video for marketing is fairly simple. Your marketing team produces videos that, either explicitly or indirectly, advertise your business, build brand awareness, increase sales, engage prospective and current customers, and more.
Generally speaking, video marketing is just another method of content marketing. But due to the massive influence of social media and video-driven platforms, video marketing plays a much bigger role in marketing today.
Why is Video Marketing so Powerful?
1. Videos can Explain your Product more Clearly
Video content is a helpful resource when it comes to educating potential customers about a product. In fact, video is a great way to improve customers' understanding of a product or service.
Customers will purchase only when they comprehend what your product is and its benefits. It is not surprising that videos are such a useful tool because the visual aspect makes it easier for businesses to illustrate how things function.
2. Videos Prompt a Good Return on Investment
Your marketing strategy and the caliber of the videos you put out affect your ROI. Video production may come to mind as being time- and money-consuming. However, there is a ton of technology available that enables the quick and inexpensive production of high-quality video.
3. Videos can be Utilized in a Variety of Ways
When it comes to using video content, marketers have many options. Just find a strategy that works with your marketing objectives. Youtube is a good video platform to start. And there are also several social media channels that have video-creating features that you can use.
Instagram, Facebook, Snapchat, and Youtube allow you to post video stories that vanish after a day. It is a great method to engage and speak to your audience at an affordable to free cost, in addition to it being easily produced.
Recently, we have seen a rise in live streaming, with major players in the market like Twitch, Youtube, Facebook, and Instagram providing platforms for companies to stream live content. Video captured live is actually very advantageous. According to Facebook, live streams receive six times more interactions than standard videos.
Lastly, webinars are a fantastic way to use video to communicate with potential customers in-person. You can use it to establish yourself as an expert by utilizing it to respond to specific inquiries customers might have about your product or to educate the audience about your industry.
4. People Love Videos
Technology has made it simple for organizations to record videos, and it has also made watching video content pretty handy for individuals. Youtube alone garners over a billion hours of daily watched content, according to their official channel. While Twitter has revealed a huge 2 billion daily video views on its video tweets and ten times more engagement in comparison to those non-video tweets. Ultimately, Facebook records over eight billion daily videos. With all these data, it is a risk to miss out on the most common way the audience consumes content.
Examples of Video Marketing
1. Customer Testimonial Videos
Videos promoting your products are excellent for showcasing your offerings. Customer endorsements or testimonials through videos, on the other hand, make excellent marketing examples because they increase audience confidence and credibility. These promotional videos give your existing clients a chance to share with potential clients how your goods or service has benefited their companies. Video client testimonials appeal to emotions and show customers discussing how your product has improved lives.
2. Behind-The-Scene Videos
Videos taken behind the scenes allow you to showcase the character of your business. With the help of these marketing videos, you're inviting people inside to learn more about your company's culture, personnel, and procedures.
3. Product Demo Videos
A demo video is an excellent approach for introducing people to your product or service by highlighting its features. But even so, the opening of your video should draw viewers in and pique their interest. Humor is a fantastic way to keep viewers interested as long it fits your branding. You should demonstrate your own excitement for your product if you wish the audience to feel the same way.
4. Trendy Videos
Videos that are currently popular or are on trend frequently are very shareable and excellent for raising brand awareness. Although it might not occur frequently, make the most of the chance to produce a viral video. Taking part in popular videos or challenges will help attract more attention to your business and is a great way to expand your video content materials.
Why Should You Use Video Marketing?
1. Show off your brand personality.
With video marketing, you can showcase your company's culture and brand personality, giving you an immediate market edge.
Both general brand awareness and the particular new product you want to talk about will benefit from this because customers will choose to purchase from brands they are familiar with, enjoy, and identify with. Therefore, the brand personality has to be present regardless of how your audience discovers you, whether it be through video ads or on your social media accounts.
2. Build trust
When your brand personality is demonstrated in a video, customers will feel a stronger connection to your company, especially if you have similar values. As a result, they develop a connection with your brand, increasing consumer confidence and boosting sales.
Additionally, if your video content engages viewers and provides them with value, it could even contribute to the development of a long-lasting client relationship where they come to rely on your knowledge and return for more.
3. Improve SEO
Video marketing benefits your brand perception in addition to assisting SEO-driven digital marketing campaigns.
How come video content is so beloved by search engines?
Primarily because it lengthens users' time on the page, including videos on your campaigns or blogs will most likely result in a higher rank on search engine pages.
4. Communicate with Ease
Have you tried finding it hard to explain to people what exactly your company does?
One of the challenges for a business owner is to simply explain the complete spectrum of their services or products. Ergo, your audience just has to see it.
You can use videos to help explain more complex information about your service, product, or company culture. A straightforward diagram or animated graphic can convey all the information without the need for a detailed and wordy interpretation, making it easier for viewers to understand.
5. Engage your Target Audience
One of the most interactive forms of content marketing is video marketing. By appealing to more senses, video marketing grabs the viewer's attention and creates an interactive experience.
Consider social media as an example. Social media posts with videos are typically shared more than posts with other types of media. Countless shares increase the number of people who see your content, spreading the word about it to more people and improving your return on investment.
Conclusion
Video is one of the most widely used content formats worldwide, and it's unlikely to disappear anytime soon. We yearn for connection and character in a digital world, and it's meaningful for us to witness and understand people in their natural environments — and that can only happen through videos.
In addition to being entertaining, video is actually one of the most efficient ways to interact directly with your audience while also giving them a genuine view of what you and your company are up to. So, demonstrate your philosophy, provide details on an intriguing event, or impart useful knowledge. The more they are aware of your admirable methods, the more likely they are to stay.
Now, if you want your brand to create professional yet meaningful videos and you have not found the perfect video editor, book a discovery call with us at SMART VAs! We're more than happy to help you achieve all the advantages video marketing has to offer.
People Also Asks
1. Why is Video so Effective in Marketing?
Video is effective in marketing because it provides a realistic view of what is happening. In addition, video is a flexible and interesting content format that can be simply shared across various platforms. Marketers love creating video content as it has a high potential to significantly increase return on investment through its compatibility to be shared in a variety of channels. At the same time, the audience consumes it because it's no-nonsense, highly engaging, and entertaining. Moreover, as long as there is an internet connection, videos can be easily accessed and uploaded.
2. Why is Video Marketing the Future?
Video marketing is the future because it is only expected to rise. Just by 2022 alone, video traffic accounts for 82% of all online traffic. Even Instagram, which primarily gained notoriety as a platform for image sharing, is now transforming to be video-centered through its Instagram Reels. Over the past year, users have watched more videos than ever before. This climb is very steep.
Video is a powerful and interesting medium. It can help you accomplish a variety of objectives for your brand and business. Video can be used in social media, at your place of business, in emails, and more. The internet is currently being swept by it. Therefore, you cannot afford to fall behind.