5 Best Small Business Marketing Ideas That You Need To Try In 2022

Marketing is a concerted effort to push your brand across several media platforms in the hopes that enough reaches your customer. At the end of the day, the main goal of marketing is to let customers hear your message several times. 

With so many marketing alternatives available, it may be tough for small businesses to know where to begin. Choosing the most successful marketing methods is crucial whether your small business has been around for a while or is brand new. This is because small businesses have insufficient management and operational resources as larger corporations.

Now, what should a small business do if it lacks financial funding or other resources to implement a full-fledged marketing strategy?

You can actually do a lot with what you have. Your goods and services, however, cannot speak for themselves. They require some assistance, which is where a marketing plan comes in. As you read forward, we have small business marketing ideas that won't let you break the bank and, at the same time, are comprehensive enough to be part of your marketing plans.

Why is Online Marketing Important?

Online marketing is the use of a varied and expanding collection of Internet-based digital tools to reach out to specific consumers. These marketing strategies include but are not restricted to content marketing, social media, websites, search engine optimization, online video, email marketing, sponsored search, and others.

So, what is the significance of internet marketing?

Online marketing differs from traditional marketing, which often employs print advertisements, billboards, television, and radio. And it is becoming increasingly relevant for all sorts of industries as the advancements of modern technology are pacing quickly. Furthermore, due to shifting customer preferences, shoppers are more inclined to conduct internet research before purchases, even in the shop. Thus, making internet marketing as significant as ever. In general, businesses, regardless of size, must now incorporate internet marketing efforts in the entire promotion to avoid losing customers. 

Best Small Business Marketing Ideas in 2022

1. Social Media Marketing

Social Media Marketing can probably be argued as one of the least expensive yet most successful small business marketing ideas you can invest in.

If you're prepared to put in the time and effort, you can accomplish this in-house for a very minimal cost. As your company expands, you may begin using social media marketing tools to manage your accounts.

To get you started, here are some Social Media Marketing tips:

• Find and maintain your brand's voice.

• Choose the appropriate platforms where your target clients are engaged.

• Include a link to your website in your social media biographies.

• Post social media material on a frequent and consistent basis.

• Use strategies to direct social media traffic to your website.

• To pull in massive audience attention, create high-quality and eye-catching graphics.

• To reach more people, use popular and relevant hashtags.

 These are just basic recommendations to get you started. Once you've mastered them, you should go deeper, learn more, and experiment with more complex social media marketing methods.

2. Utilize Video Testimonials

Do you have a particularly pleased client? You could ask them for a social media review, but why not go further and ask them to create a short video describing their experience with you? 

This small business marketing idea is perfect for social media since there are no expectations of professional-quality video. People who visit Facebook, Instagram, or TikTok expect to see less polished material, so your DIY testimony will fit right in.

A video testimonial demonstrates that a genuine individual, in this case, your client or customer, is sincerely happy with your offering. That is why they want to express their thoughts about it. With the prevalence of bogus internet reviews, your audience is more inclined to believe a video testimony over a written review. Moreover, video receives more interaction on social media than other forms (often up to ten times as much), so it will have a bigger effect and reach. 

3. Blogging

Blogging is an excellent approach to creating organic traffic, especially for prospects who have not yet made a purchase decision. Furthermore, it might help you develop a reputation in your field and position yourself as a thought leader.

You may start a blog by creating a free website with an affordable or free website builder and using one of their themes. Even if you simply write once a week, it will increase the exposure of your website online and help educate potential clients on why they should trust your brand. 

Create a blog article focusing on low-volume keywords directly related to your items. To increase your chances of success, target those with less competition.

Once you've begun writing, you can incorporate a call-to-action on your posts to encourage readers to subscribe to your blog and get emails. This is an excellent approach to gathering leads. And it can also provide potential consumers with a chance to obtain information about your product or service regardless if they have decided not to buy it yet. 

4. Craft and Spread Video Tutorials Explaining your Products

This small business marketing idea is especially significant in raising brand recognition.

Even the most established companies with fantastic goods might struggle to get traction and get people to learn about their brand if it is not user-friendly and hard to figure out. Getting people to comprehend an innovative product and how it may assist them is considerably more difficult.

This is where product tutorials and explainer videos flourish. These videos illustrate your product's performance and how it may be utilized in various ways. This removes the initial barrier that most firms have in convincing their target clients of the value they provide.

5. Tell Your Brand Story

Any business must engage with its target audience and establish a distinct brand image. Hence, telling your brand's narrative is a clever and efficient method.

Telling your brand story is an excellent small business marketing idea because consumers appreciate honest brands with a humble backstory, as they are frequently more memorable and leave a lasting impact. So, if you want people to remember your brand the first time they hear about it, give them your brand narrative.

Most businesses feature a lengthy "About Us" section on their website and a separate page dedicated to describing the narrative of their brand. This highlights significant events in the founders' life and the brand's history. The utilization of films and photographs to communicate the tale can make it more unforgettable and exceptional.

What Marketing Strategy Works Best for Small Businesses?

1. Invest in Retention and Loyalty

How much of your marketing spend goes towards new leads vs. customer retention? Like many small company owners, you spend far more time contacting strangers than maintaining existing customers. Would your opinion alter if you were told that it costs five times as much to recruit a new client as it does to keep an existing one?

Your existing customers are your most significant asset. They compose the web reviews that make you appear suitable to potential clients. They send you recommendations and feedback. They increase your social media reach. And, of course, they are a source of repeated sales.

So, why do many small businesses fail to maintain long-term contact with current and past customers? While new leads are vital, consider allocating more of your funds to retention strategies.

2. Spend Less Time on Day-to-Day Marketing

Whatever your sector or business, you'd probably prefer to spend your time with customers rather than on marketing. But, how can you spend less time promoting your company while still achieving the same results?

Automation is key. Utilizing an automated marketing tool can easily do those heavy and tedious tasks for you while being active on the most critical channels. Consider never worrying about what to publish next on your company's . You can relax knowing it's taken care of, and you'll have more time to do what you do best.

3. Invest in Analytics Early-on

Having a data-driven marketing plan provides you with an advantage and increases the effectiveness of your activities. As a small firm, you cannot afford to make mistakes and must do tasks correctly the first time. This is where data and analytics may come in handy.

The most significant thing is that you don't have to pay for costly software solutions to do this. There are several free or low-cost choices available to you.

Social media analytics, for example, is free because most platforms have analytics tools that can supply you with the necessary information. Similarly, you may utilize Google Analytics to gain insights into the success of your various landing pages on your website.

4. Build an SEO-friendly Website

The first thing that each new business requires is a website where visitors can learn about it and purchase its products or services. You've already cleared the first obstacle if you create a website optimized for search engines and conversions. But before engaging in other marketing strategies, you should focus on increasing organic traffic to your website.

Do you want some marketing help for your small business? Check out SmartVAs! We offer you a team of virtual digital marketing assistants that can help craft the best marketing strategy for you. And the best thing is, you get a team for the price of one!