Social Media Manager Job Description For 2022
A social media manager's job description is mainly centered on the planning, creating, and implementing strategies for a social media account and managing the account as well. It is quite a huge role to fill if you think about it, so having someone who embodies all the competencies of a good social media manager will significantly help your business cement your presence online.
The first step in getting someone to fit the social media manager role is to have a pool of qualified candidates who check all the boxes of the social media manager job description.
Read through to determine what you need to look for in a social media manager in terms of their responsibilities, skills, and qualifications.
Social Media Manager Responsibilities
1. Developing a Social Media Strategy
Developing a social media plan is critical to your success. When doing so, ensure that you concentrate on the right platforms for your social media efforts and activities. It would also be helpful to create target audience personas as it can help your team to identify the appropriate approach corresponding to your desired outcomes.
Moreover, part of the social media manager's duties in developing a social media strategy is to plan for social media campaigns and execute them, but this can only happen when you have created the budget for your campaigns and have them approved.
2. Creating and Posting Content for Social Media
The content you're creating for social media should correspond to your target audience personally and provide relevant value to them. To do this, research the trends on each social media platform. Then create a social media content calendar. Once you have created content – whatever type of material it may be — post them on the appropriate social media sites. Don't contain your content materials on your social profiles alone; allow it to be spread across different platforms as well.
3. Managing Social Media Platforms
Generally, managing all your business' social media platforms is one of the most basic responsibilities of a social media manager. Managing social media platforms include maintaining or improving your social media presence, tracking the effectiveness of campaigns, engaging and communicating with your audience and answering queries, social media community outreach, and social media influencer outreach.
4. Social Media Monitoring
After all the other responsibilities, a social media manager must also measure how the social media campaigns fared — if it has increased awareness to your targeted audience, generated more leads, or has converted those leads into sales. Measuring the numbers in your social media will serve as an evaluation of your business's social media persona and a guide on how to strategize for your next social media campaign.
Furthermore, when conducting a social media monitoring, a social media manager must also monitor trends on social media and analyze how these trends can impact your social media presence; monitor your competitors' social media strategies; and lastly, understand how social media can lead to more traffic and generate more leads.
The aforementioned responsibilities of a social media manager are only among the many others that you can incorporate into your social media manager job description. However, those listed should encompass most social media manager duties.
Social Media Manager Skills
Now that you are aware of the responsibilities a social media manager holds, below are some skills that they should possess before hiring them.
1. Strategy Planning
A social media manager has to be aware of the bigger picture. They need to understand the interplay between search, content, and social media. And for starters, you'll need to lay out all your goals and objectives, determine your target audience, and figure out which social media platforms will expand your efforts. It is essential that you know which platform to focus on because social media marketing is not as easy as it seems. Your social media manager should have the proper tools to use in order to scale up your online presence.
2. Writing
To say, social media managers write a lot would be an understatement, as they are the ones responsible for the written content of a post. Furthermore, each social media platform necessitates varying writing styles. LinkedIn, for instance, recommends a more formal style, whereas Facebook is more lighthearted and creative, while SEO copywriting is also a very beneficial skill to have.
Ultimately, your social media managers should be able to craft posts that can be easily understood by your target audience and encourage a good attitude. Essentially, your social media manager should use their writing skill to strengthen your company's voice online.
3. Research
Social media managers must keep up with the complex and dynamic environment of social media, or perhaps, digital media in general, and they can do that through research. They should be able to get attuned to novel tools for analytics and measurements. More so, they have to be aware of the current and potential global trends. Lastly, part of researching skills is also to monitor your competitor's strategies.
4. Social Media Expertise
This might be the most basic skill that a social media manager should have. Having the optimum amount of knowledge on social media will propel your social media manager to know the kinds of content that are best suited on a platform, the most optimal time to post content, and how to optimize content that is to be posted on a specific social media platform.
5. SEO Knowledge
Typically, SEO is frequently thought of as a separate strategy on its own, but today, it has now become an essential component of content marketing, including social media. SEO can produce a significant impact on the content you post on social media. So, a good social media manager should understand this and write SEO-friendly posts on social media. Including SEO in your social media strategy can help you reach a wider audience that can be interested in your offerings, resulting in more prospective clients.
6. Visual Intelligence
While written content is important, visual content is as vital on social media. A photo posted can be spread and shared over a hundred times, so having graphics that are visually appealing, entertaining, and informative should be the target. Also, it is important for social media managers to know how to create visuals that are appropriate for every social media platform.
Social Media Manager Requirements and Qualifications
Below are some of the requirements and qualifications that are normally listed in social media manager job descriptions.
At least 4 years of experience in social media or digital marketing
Has experienced developing their own social media strategy
Has enough experience in engagement, outreach, lead generation, sales, social media, and social media tools
Experience in social media analytics and can derive marketing strategies from findings
Has excellent writing skills
Well-versed on different social media platforms
Adept knowledge and experience on social advertising platforms
Has a bachelor's degree or higher in marketing (optional)
Conclusion
Social media is the battleground in digital marketing nowadays as it has proven its immense impact on a brand's awareness and is a great tool for conversion. Thus, having a good social media manager job description is critical to finding the best social media manager that can accommodate your company's social media needs.
However, we'll spare you from searching far and wide as SmartVAs can provide you with competent, experienced, and trustworthy social media managers who can help you improve your social media game and improve your online presence. What are you waiting for? Book a discovery call with us now!