6 Video Marketing Best Practices for 2023 that You Should Try
No matter how much we deny it, watching video content has been a part of our daily routines, especially with the advent of video streaming sites such as Youtube, Facebook, Twitch, and more. But to correspond to this lifestyle, we have also developed shorter attention spans. That is why, for marketers, for their video campaigns to be successful, they have to create something that is memorable, moving, and attention-catching. They also need to create a comprehensive video marketing strategy that can accommodate every platform they choose to showcase it.
Video marketing isn’t as simple as just simply creating videos and distributing them to various media channels. Nope, it’s more than that. A successful video marketing campaign requires a rigorous marketing strategy, out-of-the-box creative skills, and seamless implementation. So, to improve your video marketing strategy, keep reading this article and learn about the best video marketing practices and apply them to your videos.
The Importance of Video Marketing
Everyone is aware of how popular online video content has become. However, the true significance of videos can only be known when they are received positively by their intended target audience. Thus, as a marketer, you should be conscious of how proper video marketing can impact your company's marketing efforts. Producing the correct videos for marketing can significantly increase your web traffic and even your revenue greater than SEO or other advertising strategies can. This sets video marketing apart and makes it an important marketing strategy.
Here are four reasons why sharing videos is a necessary marketing strategy.
1. Videos are a great way to capture attention.
Videos are the most effective medium to use if you want to capture the audience's attention, as it retains attention five times longer than still images do.
With this put into consideration, it is crucial that you create video content that can grab viewers' attention and convince them to finish watching it through the end. You have to ensure that your video has relevant and attention-catching elements even during the first split second.
2. Video marketing optimizes your ad spending.
One of the most economical methods of online marketing is video marketing. It is the most cost-effective approach to reach out to potential customers on social media and the best value for your buck in advertising as it is more efficient in promoting awareness for your brand.
Facebook video marketing, especially when incorporating Facebook Ads, stands out as being the most economical when compared to other forms of video marketing because the cost per ad is not that high and highly dependent on your ad budget and even adapts to your marketing objectives.
3. Video provides higher ROI.
Due to its superior ability to keep viewers engaged, videos offer a higher return on investment than other content types. The same enables you to communicate information in an unobtrusive way. With the right marketing strategy, videos can be the most practical way to promote your company or product to an audience.
4. Video is a fantastic way to explain your product.
When it comes to educating potential customers about a product, videos are a helpful resource. Only after customers comprehend what your product does and exactly how it will benefit them will they purchase it. It is not unexpected that videos are such a useful tool for this because the visual aspect makes it easier to explain how things function.
Video Marketing Best Practices
1. Be clear on your purpose and the objective of your video campaign.
One of the video marketing best practices is being clear about the purpose of your video content and the objective of the entirety of your video campaign. It is relevant because by doing so, you can make more engaging video content for your audience. Identify from the get-go the purpose of your videos to make it easier for your audience to know your product or your brand. Without a convincing cause, your videos will just be put to waste, and the viewers are just essentially wasting their time.
2. Tell a Story
Telling a story is also a video marketing best practice. Why? Because a video can trigger millions of narratives compared to how a picture paints a thousand words. In any type of media, storytelling is deemed to be the most successful and effective way to convey a message, and storytelling works especially well in videos.
3. Get the attention of your audience quickly.
There is a wide variety of content available to people. So it is a no-brainer that you have to create video content that is captivating enough so as not to lose your audience. A video's opening seconds function just like the headlines lines of blog posts or subject lines on emails. You utilize them to capture the audience's interest right away and pique their curiosity.
4. Create an emotional response.
Video advertising campaigns that intentionally try to make strong points that appeal to human emotion and compel a personal connection with their audience are phenomenally effective in boosting sales, encouraging customer retention, and promoting social media shares.
An advertisement that successfully elicits an emotional response from a potential customer can significantly impact a customer's buying journey. In fact, videos that cause viewers to feel strongly (either positively or negatively) are more likely to be shared than those less emotionally triggering.
5. Make sure your videos work without sound.
Facebook videos are typically viewed without sound. Hence, it is prudent to ensure that your videos can be equally impactful even without sound — if you intend to share them on social media networks.
6. Keep your videos as simple as possible.
It is not the best choice to bombard your audience with overwhelming information all at once because it may be too much to understand and confusing. Instead, ensure that your videos are clear as a day in terms of communicating your ideas or in promoting your products or services.
Types of Video Marketing
1. Informational Videos
Informational videos make your audience learn something new. This video marketing type fosters mutual trust between you and your audience as it establishes you as an expert in your niche.
Here are different forms of informational videos that you can incorporate into your video marketing strategy.
Tutorial Videos: A tutorial video allows you to showcase your products by teaching your audience how it functions.
Industry Update Videos: This type of informational video makes you a more credible source of information to your audience by showing that you are aware of the latest trend in your industry and you know how to utilize them.
Explainer Videos: Explainer videos describe processes, services, products, and other complicated topics in a simplified manner for laypeople to understand easier.
2. Company Culture Videos
Videos about company culture aid in showcasing the character of your business. To achieve this type of video marketing, you should shoot videos displaying your company's mission and ideals. Company culture videos build trust between your company and the general public, especially if you emphasize imbibing your mission and core values.
3. Product Videos
Product videos will help you reveal your products and showcase their functionalities and best qualities to spark interest from potential customers. To do this, you may create product demos, and launch videos — how you want to feature your products is totally up to you.
4. Testimonial Videos
You can demonstrate how much customers like your business by using testimonials in your video marketing effort. These videos aid in building trust when combined with other content you've produced. Your company must be doing well if people are chanting its praises, right?
You can make video content featuring customer and/or employee testimonials.
Customer endorsements or testimonials are excellent for influencing potential consumers to advance from the consideration stage of the funnel to the conversion stage. Furthermore, customer testimonials encourage confused customers to pick you against your rival if your product or service has positive reviews.
Meanwhile, testimonials from current employees will let potential employees know what to expect from you. Your employees are the best people to describe the advantages of working for your company as they are the ones immersed in what it's like to work for your company.
Conclusion
Utilizing the aforementioned video marketing best practices will ultimately aid in obtaining your marketing goals, like increasing customer engagement, improving conversion rates, boosting website traffic, optimizing SEO, and more.
Video marketing is a proven and tested marketing strategy that you should not dare miss. With this, if you haven’t unlocked the full potential of video marketing, or you haven’t experienced its wonders on your business, then perhaps you might need some assistance. Our team of virtual assistants that specializes in video editing, social media management, and digital marketing can help you implement your video marketing strategies so you can finally see the impact of videos. Book a call with us here.
Frequently Asked Questions
1. How do videos improve my SEO?
To boost SEO, 31% of marketers include videos. They believe that adding videos improves the quality of their web page and increases the amount of time visitors spend there. Because of videos, websites experience a rise in search engine visibility.
In conjunction, roughly 60% of surveyed marketers claim that adding videos to their websites also increases their customer acquisition. Similarly, 83% of marketers who use video claim that it aids in lead generation.
The data above is a result of how videos helped revolutionize consumer behavior and marketing. It allowed marketers to be clearer in communicating their campaigns while providing some entertainment value to consumers.
2. How do I know if my video is successful?
Knowing how to gauge the effectiveness of your video marketing strategy is crucial if you want to scale it up. And it all begins with being aware of the appropriate video metrics to monitor.
So, here are some video content KPIs that you can use to measure the success of your video campaign:
View Count
Engagement
Play Rate
Watch Time
Social Shares
Clicks and Click-through Rates
Conversions
However, when measuring those aforementioned KPIs, it's vital to keep in mind that they are evaluated differently on various platforms.