How To Delegate To Your Social Media VA | Ep 99
As a business owner, you can delegate your social media tasks to a virtual assistant so you can focus more on important deliverables. Social media VAs are more than capable of posting content and building your online presence on your behalf. They can also be assigned the responsibility of managing your social media pages and engaging with your target audience.
I talked about what a Social Media VA can do for your business and why you should hire one on the last episode of the Master Delegator Podcast; so today, I'll go through how to effectively delegate and collaborate with your Social Media VA.
A Guide On How To Delegate To Your Social Media VA.
Because most social media virtual assistants are experts, they will undoubtedly help your social media platforms in terms of online visibility and brand exposure. Delegating some of your work to a Social Media VA is likely the efficient option you can make for your company and yourself. You may have a difficult time deciding which task to delegate however, worry no more because I provide you with this straightforward and practical thing you need to take note of when you decide to delegate tasks to a Social Media VA.
1. Inform your social media VA of the basics
It is important that your social media Virtual Assistant is aware of your social media links, accounts, branding, your aimed unique value proposition, target audience, planned contents, the scope of their work, as well as your business goals and objectives so that your ideas align and you know what to expect from each other. Providing them with this information will allow them to assess what needs to be done for your page and determine what to recommend for your business in terms of social media management, such as the plan that must be executed to maximize the various online social platforms.
2. Let your social media VA present their recommendations
As previously stated, once they have assessed your business page, you should allow them to present their recommended strategies to maximize your reach and exposure, as well as ways to communicate with your targeted executives and business owners. As experts, Social Media VA recommendations are geared to your goals and needs. They can also expose you to add social media networks that may be beneficial to your business.
3. Make your social media VA set up pages and profiles for you, and identify their respective target audiences
Whether you have or do not have a social media page or account that will boost your exposure and audience count, let your Social Media VA set it up for you. Let your social media VA know how you want to connect with your audiences in terms of comments on posts, and messages on inboxes.
4. Let your social media VA find your brand voice and create a social media content calendar
Because every brand must have a distinct personality when connecting with audiences, the tonality, and language used should be unique to your brand. In line with this, a VA should maintain consistency with its brand character. On the other side, by requiring your social media Virtual Assistant to create a content calendar, they will be able to easily follow your needs and communication highlights. It will also serve as a guide for the messaging and tone that fits your brand.
About Kristy Yoder:
Kristy Yoder, the founder, and CEO of SmartVAs is a Filipino that is based in the United States. She rose from being a freelance VA and digital marketer to becoming an entrepreneur and a multi-faceted leader.
Learn more about Kristy and SmartVAs here:
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