How to Get Started With Facebook Ads and When to Delegate It With Delight Howley | Ep 134

In today's episode of the Master Delegator Podcast, Delight Howley of Marketing With Delight Company joins Kristy Yoder to talk about the effectiveness of ads, email marketing, and, most importantly, delegation in growing your business and helping you figure out how to get to 6 figures.

Starting with Facebook Ads

To start with Facebook Ads, you'll need a solid concept describing your service or product that you know people will buy while staying within your budget and generating revenue for you. You have the option of doing it yourself or delegating it to an expert, such as Delight herself.

Running an ad to grow your email list is the best Facebook Ad strategy. You can do this by giving away free resources in exchange for an email address. This is a great way to educate your audience about the value of your brand or to keep them interested in your new products, discounts, and other services. 

Here are some essential things to take note of when running an ad:

  • Set up a landing page to start converting visitors 

  • Set up Facebook Pixel to measure, optimize, and build audiences

  • Knowing your target audience is crucial in knowing where to place your advertisements

  • Creating something visually appealing that will entice people to click on what you have posted online is necessary.

About Delight Howley:

Delight Howley is a Facebook Ads Manager and Coach who helps her clients connect with their customers by creating amazing ads. Before becoming the CEO of Marketing With Delight, she did online gig work in 2008 and opened an Etsy shop in 2011 before discovering Facebook ads in 2018. She and her company now save coaches, service providers, and course creators time and money by creating Facebook and Instagram ads for them.

Learn more about her here:

Instagram: https://www.instagram.com/marketingwithdelight/ 

Facebook : https://www.facebook.com/marketingwithdelight 

LinkedIn: https://www.linkedin.com/in/delighti/ 

Website: https://www.marketingwithdelight.com/ 

 

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Steps to Creating Your Unique Value Proposition With Jo Ingram | Ep 135

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Why a Virtual Assistant May Not Be Your Best First Hire and What to Do Instead With Nicole Bandes | Ep 132