Mobile Marketing Strategies You Need To Master In 2023

What is Mobile Marketing?

Mobile marketing is a type of digital marketing strategy targeted to mobile device users. It categorizes its audience based on its behaviors, as opposed to traditional marketing, wherein they identify its audience based on demographics.

There are different channels to reach and engage mobile users, such as emails, text messages, mobile applications, and through websites which can be made possible by using their smartphones, tablets, or other mobile devices. What marketers have to do is to deliver time-and-location-sensitive content on those channels. 

Mobile Marketing Strategies

1. Social Media Marketing

Having social media applications is a default for most smartphone users. With over two billion daily users from Facebook alone and adding that to the other active users from Instagram, Twitter, YouTube, WhatsApp, and other social networking sites, it is a no-brainer to utilize social media as a primary mobile marketing strategy will give so many benefits. 

Social media makes it simple to establish a personal connection with your target audience through post interactions, messages, and comments. In addition, you can also raise brand recognition and improve conversion rates with customer recommendations and testimonials. 

2. SMS Marketing

SMS marketing is text message advertising. This mobile marketing strategy works through offering special deals, discount coupons, and other alerts through text messaging and directly to the phones of prospective customers.

Due to the high open, engagement, and deliverability rate of text messages, SMS marketing proves to be a very effective mobile marketing strategy. It is probably because people nowadays can't seem to stay away from their phones. Thus, making push notifications and text messages hard to ignore. However, text messages are limited to 160 characters. Hence, marketers mostly attach links where customers can be directed to learn more about a product or campaign. This mobile marketing strategy can be best utilized for time-sensitive campaigns.

3. In-app Marketing

Hundreds of thousands of applications are available at mobile users' disposal in app stores making in-app marketing one of the most used mobile marketing strategies. Once users opt to receive notifications from your app, you can notify them of your special offers, current promotions, or reminders regardless of whether they are using your app or not. In-app marketing is a great way to gather information, establish preferences, and inform app users about available offers. 

4. Geolocation Marketing

Geolocation marketing mainly utilizes GPS to assist marketers in displaying promotions and content materials based on location. According to research, the geolocation advertising market is set to grow to 70 billion USD between 2022 and 2027. This type of mobile marketing strategy focuses on the location of users and what they're doing, making it generate greater engagement and better responses from those in the vicinity.

Mobile Marketing Tools

Mobile marketing strategies get you started with your targeted mobile users. However, mobile marketing tools are what you'll need to implement those mobile marketing strategies effectively.

1. Buffer and Meta Business Suite

Buffer and Meta Business Suite are social media marketing tools designed for multiple accounts across different platforms. You can primarily use it to schedule posts, whether text or images, on social media sites such as Facebook, Twitter, and Instagram. There is also no need to worry about analytics, as these tools will provide you with a comprehensive report about your posts or ad campaigns.

2. AdMob by Google

AdMob by Google shows your ad campaigns in your target application, where the users should be your target market. Additionally, the app will give you access to detailed analytics for tracking the effectiveness of your ad campaigns.

3. Facebook Mobile Ads

Facebook Mobile Ads is an ad manager and built-in ad creator where you can exhibit different kinds of ads. In this app, you can publish sponsor page ads and promoted posts, and install mobile app ads. The main goal of this tool is to increase user engagement, improve reach, and add more conversions.

Advantages and Disadvantages of Mobile Marketing

Advantages

First among the many advantages of mobile marketing is its accessibility because almost everyone owns a smartphone so advertising can be made easy digitally. To get started in mobile marketing, all you have to know is how to navigate mobile platforms or apps. Also, it is much simpler to gauge the effectiveness of mobile marketing initiatives.

Additionally, mobile marketing is very economical and cost-effective. You can perform campaigns for free or at a very low cost while still producing a significant impact. In comparison to traditional marketing such as displaying ads on television or the radio, advertising digitally or through social media is substantially less expensive.

Lastly, mobile marketing allows for real-time communication with clients wherever they may be as bringing smartphones everywhere has now become a staple. 

Essentially, mobile marketing is a smart and effective strategy to use because it is accessible to use, cost-effective, and convenient.

Disadvantages

The main concern for mobile marketing is privacy. Is the information gathered by mobile devices consensual? And do the users explicitly allow their information to be used in whatever means? There are common concerns about mobile marketing that can be deemed disadvantageous. Moreover, if the information reaches the wrong individuals, there can be data theft. Also, some people might think that tracking someone's whereabouts and movements is a little too intrusive.

Furthermore, mobile marketing must be flawless from the beginning. A poor mobile marketing strategy will fail to capture a user's attention and may cause them to lose interest permanently because users tend to have shorter attention spans and there's a lot of competition around.

Conclusion

With the majority of people's time being spent on smartphones and other digital devices, mobile marketing is a cost-effective and convenient strategy to reach your target audience. No other digital marketing method even comes close to the number of channels where mobile marketing can be applied. Considering this, brands need to leverage mobile marketing and create a curated and personalized user experience.

You can get assistance from our digital marketing specialists at SMART VAs to develop effective mobile marketing strategies and plans that will guarantee you positive outcomes. Book a discovery call with us to learn more.

Frequently Asked Questions:

1. Why is mobile marketing effective?

In recent studies, it is said that approximately 280 billion dollars were spent on mobile advertising alone. And 63% of most advertisers allocate an entire digital ad budget to mobile advertising alone.

Why is this so? 

It is simply because more time is spent on mobile devices than on laptops and personal computers combined. We can conclude that mobile advertising is significantly more effective and advantageous to use compared to other types of advertising as it is more widely accessible, affordable, and personalized.