How To Outsource Blog Writing? The Pros and Cons
If you have ever read a blog post and this was written effectively, chances are, you as a reader, will take away knowledge and will give a positive opinion about the brand or writer who produced that content.
Blogs that are written well provide many benefits for your brand or company. Some of these are organic traffic from search engines, promotional content, and gaining new audiences.
But how do you write a compelling blog that will help your brand or business?
Let us find out.
What is Blog Writing?
Writing and posting blog entries is referred to as blog writing. These can be owned by either an individual or a company and may vary such as photos, articles, or any other digital media.
Like most internet-based developments, having a blog was seen to have marketing potential by many business owners. Thus, blogging serves to further boost the popularity of the platform.
A blog can be used as a home business in and of itself, in addition to being a tool for business marketing. But what if you are not experienced in writing a blog?
The answer: Outsource Blog Writing.
What does it mean to Outsource Blog Writing?
Outsourcing blog writing entails collaborating with another company or individual to provide written material for a blog on a regular or project-based arrangement.
A writer will write a brand story on a timetable, using their knowledge and experience depending on the given task or expected context. This involves researching and fact-checking to ensure the quality of a certain content.
The concept is very simple; hire a writer then provide the idea or goal of a single content. Those articles that will be created will boost the visibility of a website over time, especially if a firm or individual is developing a search engine optimization (SEO) strategy around that material.
Reasons Why Your Business Should Outsource Blog Writing?
Of course, not everyone is good at writing. But if you want to have leverage and get a piece of the pie when it comes to blog writing, then you can outsource them.
The objective is to hand over the duty to someone else, such as an experienced writer, to help the organization function more efficiently and decrease its workload. Outsourcing blog writing allows businesses to decrease in-house writing services, benefits, and additional costs.
Additionally, outsourcing blog writing can help better allocate your time and help increase conversions especially hiring expert writers.
The results may surprise you which will show that this 'Outsource Blog Writing' will cost less and can be more efficient in the long run.
Pros and Cons of Outsourcing Blog Writing
In today's modern world, creating content is indeed an important part of developing a business, since it is one of the best ways to establish a digital presence. This helps the business to be visible, in line with the trend, innovative, and updated.
However, there will be times when the business seems to run out of ideas because writing quality content takes time, effort, and energy.
Hence, at some point, outsourcing a blogger or writer can help. But before proceeding to that idea, consider the following pros and cons.
Pros:
1. Timesaver
It allows you to complete one task to jump to another set of tasks. Because of that, a business can easily focus on the major priorities in the operations.
2. Easy Arrangements
Outsourcing blog writing is similar to hiring a qualified or experienced writer, but the treatment may vary depending on the agreement between two parties, most especially if it’s a project-based contract. Therefore, a company or individual is only required to compensate the writer for output.
3. Fresh and Innovative Ideas
A company or individual could avoid using the same ideas repeatedly by outsourcing blog writing. A business can generate new ideas for blog posts by hiring a skilled writer. Undoubtedly, your readers or followers will value fresh viewpoints. It also helps in providing relevant ideas.
Cons:
1. Additional Expense
Looking for good-quality blog content would require an extra budget. It's not just finding or hiring a person who can write; it's like a business hiring a skilled writer or experienced blogger. Any business should be ready in terms of providing the rate of a potential blog writer, which may be more expensive than doing it yourself.
2. Taking Control of the Outsourced Blog Writer
Because freelancer writers are not employees of the company, they know that they cannot be ordered to produce work for the company on demand. Businesses must accommodate their freelancer writers’ schedules and availability. There may be times that you can encounter “fly-by-night” individuals who will disappear and scam you out of the money you’ve paid.
3. Risk of Losing the Branding/Character of the Business
Readers might doubt the authenticity of a business' content if outsourced writers are not carefully determined. Since outsourced blog writers have different niches, their expertise may be questioned or may not produce quality output the way you want it to be.
Other Options for Blog Writing Outsourcing
Many organizations have used a combination of two or even three alternatives to fulfill their objectives best. So, a business must carefully consider the amount of time and financial capabilities before deciding on its own.
Below is the list that a business can choose from aside from blog writing outsourcing.
1. Independent Freelance Writers
Most independent freelance writers may produce a wide range of content and work in a variety of areas or disciplines. Others, on the other hand, may specialize in a single form of content. For example, emails or white papers) or work only in one area of expertise.
2. Freelancers On Gig-Based Sites
Building a stable client base might be difficult when first starting, as it is with most self-employed work models. As a result, numerous individuals who wish to work as freelance writers whether part-time or full-time may start on platforms that connect freelancers with firms looking to hire them, and then expand and refine their skill set and client base from there.
3. Content Agencies
Several various types of agencies provide content services to businesses. These include digital marketing agencies, public relations companies, and even content marketing firms. While their entire service coverage areas may vary, the majority of them include some form of writing component to the range of services. These agencies may have in-house writers or may outsource writing to independent freelance writers or those on gig-based platforms.
4. Content Marketplace
Content marketplaces are the "latest trend" on the block when it comes to content outsourcing. The gist is that content marketplaces connect skilled writers with individuals and businesses eager to capitalize on their skill sets and distinctive points of view, and they do so with more freedom than most other content outsourcing alternatives today. Content marketplaces act as "matchmakers" in the literature field.
To Outsource or Not to Outsource
While having someone to write your blogs is simple and easy, please remember that there are risks in doing so. If you are considering outsourcing your blog, think carefully and find the best person who can understand your company’s needs and the message you want to convey.
The decision to outsource or not to outsource your blogging needs falls on your hands. Scrutiny of the candidate and your business needs should always be on top of your priority.
And if you want help to outsource your blog writing, then look no further. At SmartVAs, we have the best writers that the industry can offer. We provide the most compelling, relevant and SEO curated articles that best fits your business’ needs.
Want to know more. Click on the link and book an appointment. Let’s chat!
Frequently Asked Questions:
1. How much does it cost to outsource blogging?
It may be difficult to determine the exact cost of outsourcing blogging. Some estimate it ranges from $94 to $224. There is also a $18 fee per post.
However, it is dependent on the difficulty of the content and the rate of the writers that a company would hire. The majority of them are compensated based on their tenure, degree of expertise, and portfolio.
2. Can you hire someone to write your blog?
While outsourcing to write your blogs is possible, hiring someone is way too risky. As a result, careful and comprehensive selection is critical.
Time and money are both important considerations when producing high-quality blog content. The pay must be appropriate for the writer's expertise and performance.
3. Why is it important to outsource?
You can obtain interesting, publish-ready content whenever you need it by outsourcing blog writing. With the help of outsourcing, this could help enhance the quality of your content. You could also save a lot of time and increase productivity.
Once you hire an excellent freelance writer, this could help your online visibility, and get a wider range of ideas, writing styles, and perspectives. And more importantly, this could also be a cost-effective solution for your business.