Building a Community Around Your Business With Catherine Hover | Ep 45

Building a Community Around Your Business With Catherine Hover

In this episode, the CEO of Palette Cafe and Community, Catherine Hover, talks about how she built and grew her co-working space and community cafe during the pandemic. She shares the importance of letting people in the community help you by opening the opportunity to them and helping each other.

Key Takeaways From This Episode:

  • Delegating and having people help you do the things you want to do is essential to the survival of all of us right now.

  • Stay on your lane but be focused. Lean on people who experts in their field to help you along. Give them the opportunity to help you.

  • Constantly ask your customers if they are happy and do more.

  • If people are already on board, all you need to do is show up for them.

  • Trust others that they will do their best and always give them the benefit of the doubt.

  • Do something you said you would do.

  • If someone says, they will do it, trust them, check on them and make them accountable. When they do it consistently, let it go and trust them completely.

  • Let people see your vulnerability. Give yourself a break. Done is better than perfect.

  • You attract people like you.

  • Your ego never got you anywhere, so let go of it.

Today’s Guest:

Catherine Hover is a New Orleans native who moved to Saratoga Springs in She immediately saw an opportunity to bring the learn-to-paint-while-drinking-wine experience to the Capital Region with the opening of Saratoga Springs Paint & Sip Studio, and shortly after expanded with two more locations. After selling her Burlington, VT studio in January of 2019, she began working on Palette Cafe and Community, which opened in June 2019. Combining all the things she loves: coffee, cocktails, and community, Palette was created to be a social destination dedicated to supporting women in career and life.

Connect and know more about Catherine and her company  here:

Website: www.palettecommunity.com

LinkedIn: https://www.linkedin.com/in/catherinehover/

Instagram: https://www.instagram.com/catherinehover/

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Marketing Products Through TikTok With Reid Simkovitz | Ep 46

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Overcoming Struggles at Different Stages in Business With Daniel Salcedo | Ep 44