The Most Effective Launch Methods with Amy Lippmann | Ep 147
Today's guest is a former health coach with over 15 years of experience and a marketing strategist who assisted business owners and health coaches in gaining clients and launching their programs. Amy Lippman of Marketing for Health Coaches join Kristy today for another episode. Together, they talk about The Most Effective Launch Methods, how to do it effectively and profitably.
Episode Highlights:
04:35: The beginning of Amy’s Entrepreneurial Career
07:50: Comparing Amy’s first and recent Launch
12:15: The Four Most Effective Launch methods
12:46: The Evergreen Launch
15:25: The Tripwire Launch
22:35: The Challenge Launch
23:25: The Webinar Launch
24:10: The Waitlist Launch
26:53: Kajabi tool for busy entrepreneurs
30:07: What type of launch is the best for new entrepreneurs
36:53: What can a new online course creator outsource to people
43:01: 5 clients in 30 days Action Plan
The Most Effective Launch Methods
Knowing how to start or launch a program is painful for many business owners. It's hard to answer the question "how" because it all depends on where you are in your business right now, what you're offering, your style, and how new or old the program you're launching is.
So Amy, who has launched over 50 programs in her career, shares the most effective launch method you can use as a business owner.
1. The Evergreen Launch
The idea is that you set up a sales funnel and let it run in the background. It's a great way to make your audience or customer take the next step of buying your programs. There's also a thing called The Tripwire Launch. It’s similar to the Evergreen Launch; the only difference is you will not use a gift. Instead, you can use a high-value but low-cost program you have to make them buy more from you.
2. The Challenge Launch
This method is about creating high-value content related to the thing you are selling for, usually five days long, paired in your Livestream. You're leading your customers to take your offers while in your Livestream.
3. The Webinar Launch
Similar to The Challenge Launch, this method is used in Livestreams. First, set up a webinar where you can present your adding value offers in a much more personal approach.
4. The Waitlist Launch
This method works by sending out a few weeks of free content related to your offer. It provides a way for your audience to get on a waitlist, where you get to engage with your most interested audience and sell them higher-priced products or programs.
About Amy Lippman:
Amy is a marketing strategist and Institute for Integrative Nutrition graduate. With over 15 years in the industry, her knowledge and experiences helped thousands of health coaches and nutritionists gain clients, launch new programs, create high-converting marketing campaigns, and expand their audiences.
Learn more about her here:
Facebook group: https://www.facebook.com/groups/126443184675558
Website: https://marketingforhealthcoaches.com/
Checkout Amy’s “5 clients in 30 days” Action Plan by clicking the link: https://go.marketingforhealthcoaches.com/30-days
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