Gone are the days of radio and TV being the main sources of media consumption. With the rise of social media platforms, streaming and ever-improving smartphones, content is consumed faster than ever before.

When you hear the word “brand”, what comes to your mind? Probably, the first thing you’ll think about is a logo. If you see someone wearing shoes with a check design, automatically you know it’s Nike. Or if you see a laptop an apple logo, it’s easy to identify it as Apple.