5 Reasons Why Your Business Needs a Social Media Strategy
Let’s Face it: Social Media has Taken Over our LIves.
Gone are the days of radio and TV being the main sources of media consumption. With the rise of social media platforms, streaming and the ever-improving smartphones, content is consumed faster than ever before.
How should your business adapt to this digital innovation? If your business has been running since the Gen X days, do you keep things traditional? If your business was born out of the millennial or Gen Z age, do you just use social media to promote yourselves and just see where it goes? Whatever the age of your business may be, you cannot discount the rise of social media and you need to take advantage of it.
What is a Social Media Strategy?
An outline of the material your company will post, the duties of your social media staff, and the social media platforms you'll utilize to advertise your brand is called a social media strategy.
Social media objectives that support your company's overall digital marketing plan are part of a social media strategy.
Having a social media strategy for your business means encompassing social content guidance, social media marketing campaigns, posting content, knowing your target audience, and of course, engaging to audience to promote your brand or business.
5 Reasons Why your Business Needs a Social Media Strategy
1. The World is Living in Social Media Already, and We’re not Stopping
The world is really going digital and your business has to acknowledge that there is a need to adapt and really focus more on having a social media strategy. In 2018, We Are Social and Hootsuite have reported these statistics:
The number of internet users in 2018 is 4.021 billion, up 7 percent year-on-year
The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year
The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year
*Full article found here.
Because of this rising trend, people are now spending more time on social media, consuming a lot of content and ads. The world’s digital progression is rapidly increasing so don’t get lost in the race and competition. Jump in and make your mark on social media. There’s nowhere to go but up from here.
2. Your Customers are on Social Media
Facebook, Twitter, Instagram – these are powerful platforms that have changed the landscape of businesses today. Your company has to penetrate social media platforms and realize that your customers are now found online. The competition now is this: how do you stand out and get the attention of your customers? The moment you create the right strategy, these people will follow you on Facebook, Twitter, Instagram. Engagement will go higher as you add more followers to your social media accounts, leading to a greater increase in customers purchasing your products and paying for your services.
3. Influencers Need You, and You Need Them
Think about the biggest celebrities and social media influencers today. If you look at their social media following, you will see them in the hundreds of thousands, even millions. Anything they post gets thousands of likes in a matter of minutes. That’s how powerful the social media platform is. You don’t need to do a TV commercial ad anymore really, for example. A shout-out from a top celebrity/influencer/vlogger of your brand or product can get you, customers, instantly. Seeing that this marketing strategy is key to the success of your business in the digital space, creating the right one will increase your company’s credibility. Why? People follow these influencers religiously. Anything they endorse and support, their followers will endorse and support. That’s how everything works now, and you need to take advantage of it.
4. Social Media can Drive the Success or Failure of your Business
While social media can really help enhance the credibility and profitability of your business, it also has a downside to it: if you do not know how to engage correctly on social media and if you do not take care of your customer service really well, you are doomed for a social media backlash that can ruin your company’s reputation. When customers are dissatisfied, a lot of them really call out companies online, creating viral posts that will be hard to unsee. A social media strategy will allow you to come up with strategies and campaigns that can help avoid such a disaster, aiming to create a community of customers online that will provide positive feedback and recommendations to help your company reach maximum success on social media platforms.
5. It Is an Opportunity to use Authenticity to Build a Community
If your company embraces social media the right way, a lot of benefits and success will be celebrated. What social media does is provides an avenue for organizations, companies and movements to build a community to enlarge their reach. When you establish a personal touch to your company’s social media presence, it gives customers an opportunity to engage in a much better way.
Some companies would establish a tone of voice or a face that represents the company and use that as the means to build relationships with current and potential customers online. To build a strong community of customer engagement online, a social media strategy must cover key elements for this to happen – identify the target audience, identify what will grab their attention, and identify strategies that will make you relevant to them.
In summary, if your business really focuses on creating social media strategies done with proper research, it will have a significant impact on the success of your brand, products and services.
The Importance of a Social Media Strategy for Businesses
If you are still wondering why social media strategy is important for your business, listen to this:
Many companies these days are utilizing different social media platforms to increase brand awareness and engagement. While you may think, it is not needed, it is about time for you to find the importance of a social media strategy for your business.
1. Improving Brand Awareness
Consumers these days, especially the GenZs, turn to the internet to find brands or products that they can take interest in.
Well-known brands in different industries are using social media to wow their customers, improve brand awareness, and boost sales.
According to a report, building brand awareness has been one of the top priorities of businesses, especially in this competitive and fluctuating market.
2. More Audience Engagement
Social media gives you a chance to communicate and know your market well. You are given a chance to foster real relationships with customers, because remember, your customers are also your best marketers.
Customers who love and are satisfied with your brand or product will talk, share, and purchase again, which leads to customer loyalty.
3. Cost-Effective Marketing
Compared to traditional marketing strategies, social media is more affordable and offers better targeting options.
Businesses can achieve higher reach and significant engagement organically without relying solely on paid promotions.
4. Provides Businesses with Competitive Advantage
With a solid social media strategy, your business will stay ahead of competitors by continuously engaging with your audience and adapting to the ever-changing market trends.
Additionally, being active in social media allows your business to participate in relevant event trends and conversations that will enhance your visibility and importance in the industry you belong to.
5. Provides better analytics and insights
Social media analytics provide valuable insights into the performance of your campaigns, audience behavior, and content effectiveness.
This will help you come up with data-driven decisions, optimize your strategy, and improve ROI.
In addition, you will also gather useful customer insights that will help in improving not just your strategy but your brand or product as well.
Leverage Social Media Strategy For Your Business
Having a social media presence for your business is very crucial these days. With the popularity of various social media platforms, having a social media strategy for your business is the best way to have a competitive edge.
If you haven’t tapped into any social media strategies yet for your business, then this is the time to do it now. Don’t get left behind.
SmartVAs can provide the best social media manager and strategist to propel your business to success! Feel free to book a call today. Visit our website to find out more!
Frequently Asked Questions:
1. What are the 4 Pillars of Social Media Strategy?
The 4 pillars of social media strategy include advertising and promotion, analytics and insights, community management, and content creation.
These pillars work together to create a comprehensive and effective social media marketing strategy that can drive brand awareness, engagement, and business growth.
2. What is the primary goal of a Social Media Strategy within a Company?
Just like any other business plan, a social media strategy’s primary goal is to enhance the performance of your business and ensure that it will have a competitive edge over other businesses. But these may vary depending on your business goals.
Having a social media strategy ensures that you achieve your business goals such as increasing brand awareness, driving customer engagement and website traffic, and generating sales and leads.
3. How does Social Media Strategy Impact Businesses?
Social media strategy significantly impacts businesses in various ways, from enhancing your brand to driving sales.
Some of the key aspects involve brand awareness and wider reach, sales and lead generation, using SEO and content distribution, and market research, among others.
Using such strategies and integrating them will help your business have a competitive edge and enhance the overall performance of your company.