Why You Should Hire a Facebook Ad Expert
Running Facebook ads may seem straightforward: set up an ad, choose a budget, and wait for results. However, Facebook advertising is far more complex than it appears. Many businesses waste money on ads that don’t convert because they lack the expertise to run them effectively.
If you want to see real results from your Facebook ads, it’s time to consider hiring a Facebook ad expert. In this blog, we’ll break down the top 10 reasons why you should hire a Facebook ad expert, how they can maximize your return on investment (ROI), and what it costs to work with one.
10 Reasons Why You Should Hire a Facebook Ad Expert
1. A Facebook Ad Expert Understands the Platform Inside and Out
Facebook is a highly sophisticated advertising platform with constantly evolving features, ad formats, and algorithms. Staying ahead of these changes requires expert knowledge.
A Facebook ad expert understands:
The best ad formats for different campaign goals
How Facebook’s algorithm prioritizes ads
The most cost-effective bidding strategies
How to optimize ad placements for higher engagement
Hiring an expert ensures your ad campaigns are managed professionally, maximizing performance and reducing wasted ad spend.
2. Avoid Wasting Money on Ineffective Ads
Many businesses make the mistake of running Facebook ads without a proper strategy, leading to low engagement and wasted budget.
A Facebook ad expert helps by:
Targeting the right audience to avoid wasted impressions
Testing and refining ad creatives for better engagement
Optimizing bidding strategies to reduce costs
Eliminating ineffective campaigns before they drain your budget
Without expert management, you risk spending money on ads that don’t convert.
3. Save Time and Focus on Your Business
Facebook advertising requires ongoing management. Between setting up campaigns, testing different strategies, and analyzing performance, it can become a full-time job.
By hiring an expert, you:
Free up time to focus on core business operations
Avoid the frustration of learning Facebook’s complex ad system
Get faster and better results with expert management
A Facebook ad expert handles all aspects of your campaigns, allowing you to focus on growing your business.
4. Advanced Audience Targeting for Better Results
Facebook provides powerful targeting options, but without expertise, you may not be using them to their full potential.
With a Facebook ad expert, they can:
Create Custom Audiences from website visitors, email lists, and social media interactions
Use Lookalike Audiences to reach new customers who resemble your existing ones
Apply behavior-based targeting to find users more likely to convert
These advanced targeting strategies ensure that your ads reach the right audience, increasing conversion rates and ROI.
5. Continuous Testing and Optimization for Higher Performance
Facebook advertising is not a “set it and forget it” strategy. To maintain high performance, ads must be tested and optimized continuously.
A Facebook ad expert will:
Run A/B tests to determine which ad variations perform best
Refine ad copy and visuals for higher engagement
Monitor key metrics and make data-driven adjustments
Scale successful campaigns while cutting ineffective ones
This constant optimization process ensures that your ad budget is spent efficiently.
6. Access to Professional Tools and Data Insights
A Facebook ad expert has access to premium tools and analytics that go beyond Facebook’s built-in Ads Manager.
These tools include:
AI-powered ad optimization platforms for data-driven decision-making
Competitor analysis tools to track industry trends
Advanced conversion tracking software for deep campaign insights
With access to these tools, an expert can maximize ad performance and generate better results.
7. Ensure Compliance with Facebook’s Advertising Policies
Facebook has strict advertising guidelines, and violating them can lead to ad disapproval or even account suspension. Many businesses unknowingly create ads that violate these policies, resulting in lost revenue and delays.
A Facebook ad expert ensures that:
Your ads follow Facebook’s policies to avoid disapprovals
Landing pages meet compliance requirements
Your campaigns remain active and uninterrupted
This prevents unnecessary disruptions and keeps your ads running smoothly.
8. A Full-Funnel Strategy for Long-Term Growth
Facebook ads aren’t just about getting quick sales. They should be part of a larger marketing strategy that nurtures leads and builds customer relationships.
A Facebook ad expert structures campaigns that include:
Brand awareness ads to introduce new customers to your business
Lead generation ads to capture email subscribers and potential buyers
Retargeting ads to bring back website visitors who didn’t convert
Sales-focused conversion ads to maximize revenue
This multi-step strategy ensures long-term growth and customer loyalty.
9. Gain a Competitive Edge
Your competitors are likely already running Facebook ads. If they have an expert managing their campaigns while you’re still figuring things out, you’re at a disadvantage.
By hiring a Facebook ad expert, you:
Stay ahead of industry trends
Ensure your ads outperform competitors
Improve brand visibility and engagement
In today’s digital landscape, having a professional manage your Facebook ads can give your business a serious competitive advantage.
10. Data-Driven Strategy for Higher ROI
One of the biggest benefits of hiring a Facebook ad expert is their ability to create data-driven strategies. Unlike a trial-and-error approach, an expert makes decisions based on real performance metrics.
They analyze:
Click-through rates (CTR) to measure engagement
Cost-per-click (CPC) and cost-per-acquisition (CPA) to track efficiency
Conversion rates to see how well ads generate sales
Audience behavior trends to refine targeting
With data-backed insights, a Facebook ad expert can continuously improve performance and ensure you get the best ROI possible.
How Much Does It Cost to Hire a Facebook Ads Expert?
The cost of hiring a Facebook ads expert varies based on experience, campaign complexity, and pricing structure. Here are the most common pricing models:
Hourly Rate: $50 – $200 per hour
Monthly Retainer: $500 – $5,000 per month
Performance-Based Pricing: 10% – 20% of ad spend or a commission on sales
In addition to expert fees, you must budget for:
Facebook Ad Spend – The actual budget for running ads
Ad Creative Costs – Copywriting, graphic design, and video production
Testing & Optimization – A/B testing and adjustments
Take a look at the detailed breakdown and the factors that affects the cost when hiring a Facebook Ads expert:
Experience and Expertise:
Entry-level freelancers may charge $15-$30 per hour, while experienced specialists or agencies can charge $60-$100+ per hour or monthly retainers of $1,000 to $5,000+.
Scope of Work:
A simple campaign setup might be cheaper than ongoing management and optimization.
Freelancers vs. Agencies:
Freelancers offer more flexibility and potentially lower costs, while agencies provide a broader range of services and expertise.
Percentage of Ad Spend:
Some agencies charge a percentage (10% to 20%) of your monthly ad budget.
Project-Based Fees:
Some experts charge a flat fee for a specific project, such as creating and managing a campaign for a month, year, depending on the duration.
Retainer Fees:
Some experts charge a monthly retainer fee for ongoing management and optimization.
In-House Specialists:
Salaries for in-house Facebook ad specialists can range from $50,000 to $100,000 or more annually, depending on experience and location.
Remember that while hiring an expert requires an upfront investment, it ultimately saves money and maximizes your ad budget.
Should You Hire a Facebook Ad Expert?
If you are a small business owner, it may be tempting to just do Facebook Ads by yourself and hope that it will provide the results you need.
However, this may just bring more damage to your brand or business than help, not to mention the money you waste in ads that don’t work.
Hence if:
You want to maximize your Facebook ad budget
Struggle with getting consistent leads and sales
Don’t have time to manage and optimize campaigns
Need help navigating Facebook’s ever-changing policies
Hiring a Facebook ad expert is one of the best investments you can make. A Facebook ad expert ensures your campaigns are optimized for success from day one.
Ready to Get the Most Out of Facebook Ads?
At SmartVas, we have a team of virtual assistant specialists to handle the administrative, marketing and technical aspects of your business.
Our Facebook Ads Specialists help your business:
Create high-converting ad campaigns
Optimize audience targeting for better ROI
Manage and scale Facebook ads with proven strategies
If you’re ready to see real results, book an appointment today to start running high-performing campaigns that drive more leads, sales, and business growth.
Frequently Asked Questions:
How long does it take to see results with Facebook ads?
The time it takes to see results depends on several factors, including your industry, target audience, budget, and campaign strategy.
In general:
Immediate results (1-2 weeks): If you have a warm audience (existing followers, email lists, or website visitors), you may see conversions quickly.
Testing phase (2-4 weeks): New campaigns require A/B testing to determine the best-performing ads. This phase is crucial for optimizing performance.
Consistent results (1-3 months): With ongoing optimization, you can expect steady leads, sales, and improved ROI.
A Facebook ads expert ensures that you get faster results by applying proven strategies and continuously refining campaigns.
Can I run Facebook ads without an expert?
Yes, you can run Facebook ads on your own, but without experience, you may waste money on ineffective campaigns. Many businesses struggle with:
Choosing the right audience targeting
Optimizing ad creatives for engagement
Setting up cost-effective bidding strategies
Understanding Facebook’s complex ad policies
Hiring a Facebook ads expert saves you time and ensures that your ad budget is spent efficiently. They bring expertise in data analysis, audience research, and ad optimization, leading to better results and higher ROI.
Do Facebook ads experts also handle Instagram ads?
Yes! Since Facebook and Instagram ads are managed under the same platform (Meta Ads Manager), most Facebook ads experts also specialize in Instagram advertising. They can:
Run Instagram-specific ad campaigns
Optimize ad creatives for Instagram Stories, Reels, and Feed
Leverage cross-platform strategies to reach audiences on both Facebook and Instagram
Analyze performance data across both platforms for better targeting
If your business relies on both Facebook and Instagram, hiring an expert ensures that your ad strategy is optimized for both platforms, maximizing reach and conversions.