What Is a Remote Content Writer & How to Hire One?
The digital world is fueled by content and as they say, “Content is King” when it comes to branding and growing your business.
Whether you’re running a blog, an e-commerce site, or a service-based business, the words you use online shape how your audience perceives you.
However, consistently creating high-quality content can be overwhelming and takes most of your time, something that many entrepreneurs don’t have. That’s where remote content writers come in.
So, how do you find, hire, and effectively work with a remote content writer? This guide will walk you through everything you need to know what is a remote content writer.
What Is a Remote Content Writer?
A remote content writer helps businesses craft engaging, SEO-friendly content from anywhere in the world.
They are professionals who create written content for businesses, publications, or brands—without being tied to a physical office. They work independently or as part of a content team, producing various types of content, including:
Blog posts & articles – SEO-driven content that boosts traffic
Website copy – Homepage, service pages, and product descriptions
Social media content – Captions and posts that drive engagement
Email marketing – Newsletters and promotional emails that convert
E-books & whitepapers – In-depth resources that establish authority
SEO content – keyword-optimized content to improve search engine rankings
Since remote content writers work virtually, businesses gain access to specialized writing talent from around the world without the overhead costs of an in-house team.
They work remotely and offer businesses flexibility, expertise, and cost-effective solutions for content creation.
Benefits of Hiring a Remote Content Writer
1. Save Time & Increase Productivity
Writing high-quality content isn’t just about putting words on a page—it requires research, creativity, and SEO optimization.
A remote content writer handles all the nitty-gritty of writing content that matters for your business, thus allowing you to focus on running your business and take out the overwhelm in your life.
2. Gain Access to Industry Experts
Want content that speaks directly to your audience? Not a problem. Experienced remote writers specialize in various industries, ensuring that your content is informative, engaging, and aligned with industry trends.
What’s more, they provide their expertise without hurting your budget.
3. Improve SEO & Online Visibility
Many remote writers are skilled in SEO (Search Engine Optimization) which is why they understand its importance and craft content that helps your website rank higher on Google.
Hence, Better rankings = more organic traffic!
4. Cost-Effective Alternative to Hiring In-House
Hiring a full-time writer comes with salaries, benefits, and office costs. On the other hand, having a remote content writer allows you to pay only for the content you need—whether on a per-project basis, hourly rate, or monthly retainer.
5. Keep Your Brand Voice Consistent
A dedicated content writer ensures your brand maintains a consistent tone and messaging, which is crucial for building trust and authority in your industry.
6. Consistent Content Production
Consistency is the key especially when you want to have a larger audience reach and make your brand known. With the use of a remote content writer, you can ensure that your website, blog, and social media channels remain active and engaging without gaps in content production.
They can help in building your strategy and communicating with your followers and prospective clients.
7. Provide Fresh Perspective and Creativity
A skilled content writer understands storytelling and audience engagement. They can bring new ideas, creative approaches, and industry insights that enhance your brand’s messaging.
How to Hire a Remote Content Writer (Step by Step)
Now that you understand what is a remote content writer and its benefits, let’s dive into how to find and hire the perfect remote content writer for your business.
1. Define Your Content Needs
Before you start looking, get clear on:
What type of content do you need? (Blogs, website copy, social media, etc.)
How often do you need content? (One-time project, weekly, monthly?)
Do you require SEO optimization?
What’s your brand voice? (Professional, conversational, playful?)
Having a clear content strategy will make it easier to find the perfect writer who understands your business or niche.
2. Look in the Right Places
There are many platforms where you can find remote content writers such as freelance marketplaces, professional networks, agencies, or industry-specific communities like Facebook groups, Slack channels, and content forums.
SmartVAs has a proven track record of providing the best content writers. We have a team of virtual assistant specialists that include SEO-skilled writers who can help grow your business and network.
3. Review Their Portfolio & Testimonials
A strong writer will have a portfolio showcasing past work. When reviewing candidates, look for:
Writing style that matches your brand voice
Experience in your industry
Clarity, engagement, and SEO expertise
4. Offer a Paid Trial Project
Before committing, test their skills with a small paid project. This helps you evaluate:
Writing quality
Research ability
Adherence to deadlines
Willingness to take feedback
This will help you save time and provide you with a quick overview of the writer’s experience as well.
5. Set Clear Expectations
Once you find the right fit, establish:
Deadlines & turnaround times
Revision policies
Preferred communication method (Email, Slack, Trello, etc.)
Payment structure (Per word, per article, monthly retainer)
Managing and Working with a Remote Content Writer
Hiring a writer is just the first step. Effectively managing them ensures you get the best results. Here’s how to make collaboration smooth and efficient:
1. Provide a Clear Content Brief
A well-written brief helps writers understand your expectations, tone, and objectives. When working with a content writer include:
Topic and purpose of the content
Target audience details
SEO keywords (if applicable)
Preferred tone and style
Word count expectations
Reference materials or examples
This will help your content with the direction of the content they are producing and at the same time align with your voice and brand.
2. Set Realistic Deadlines
Respect your writer’s time by setting reasonable deadlines. If you need revisions, factor that into the timeline as well. Writing content also takes time. While there are AI tools that can be utilized, it is still important that contents are written well, with the human touch, and can connect with your audience.
3. Use Collaboration Tools
To streamline workflow, use tools like:
Google Docs – Easy document sharing & real-time collaboration
Slack or Email – Quick communication & feedback
Trello or Asana – Content scheduling & project tracking
If you have you are already using collaboration tools, ask your writer if they know how to use them. If not, provide instructions on how to use them to save time.
4. Provide Constructive Feedback
If revisions are needed, be specific about what needs improvement rather than vague comments like “make it better.” You may provide more examples or sources where they can take inspiration from. Writers appreciate detailed, actionable feedback.
5. Build a Long-Term Relationship
If you find a writer who understands your brand and delivers quality work, consider offering them a retainer contract for ongoing collaboration. This ensures consistency in content and strengthens your brand voice over time.
Most of the time, businesses that establish a permanent working relationship with their content writers experience success because they work seamlessly and work together like a well-oiled machine.
Hire the Best Content Writer at SmartVAs
Knowing what is a remote content writer is just part of the process of producing quality and engaging content for your brand and business.
Hence, if you want to increase brand visibility, engage your audience, and improve search rankings, hiring a remote content writer is a game-changer. They bring expertise, creativity, and flexibility—without the high costs of an in-house team.
Are you ready to elevate your content strategy? Start searching today and hire a writer who will bring your brand’s voice to life.
Need help finding the right writer? Let’s connect! Whether you’re looking for SEO-optimized blogs, engaging website copy, or compelling social media content, we have you covered!
At SmartVAs, we have a team of virtual assistant specialists, including the best content writer ready to take your brand to the next level.
Let’s talk and book a call today!
Frequently Asked Questions:
1. What Kind of Content Does a Remote Content Writer Create?
A remote content writer creates a wide range of content depending on a company’s needs. Some of the most common types include:
Blog Posts & Articles – Informative, engaging, and SEO-friendly content to drive traffic.
Website Copy – Homepage content, service pages, and product descriptions designed to inform and convert visitors.
Social Media Content – Captions, posts, and updates tailored for platforms like Instagram, Facebook, LinkedIn, and Twitter.
Email Marketing – Newsletters, promotional emails, and automated sequences to engage subscribers.
E-books & Whitepapers – Long-form content used for lead generation and establishing authority.
SEO-Optimized Content – Articles and landing pages designed to improve search engine rankings.
Case Studies & Testimonials – Stories showcasing customer success and brand credibility.
Press Releases & PR Content – Formal announcements to share company updates with media and the public.
A skilled remote content writer adapts their writing style and tone to match the brand’s voice while ensuring clarity, engagement, and value for the audience.
2. How Does a Remote Content Writer Work with Clients?
Remote content writers work with clients through virtual communication and project management tools. The typical workflow includes:
Understanding Client Needs – Clients provide a content brief outlining the topic, target audience, tone, word count, and SEO requirements.
Research & Writing – The writer conducts thorough research to ensure accuracy and credibility before drafting the content.
Submitting Drafts – Writers deliver content via Google Docs, Word files, or content management systems (CMS) like WordPress.
Client Feedback & Revisions – Clients review the work and request edits if necessary. Most writers offer a set number of revisions.
Final Approval & Publishing – Once the content is approved, it is either published by the client or uploaded by the writer if they have CMS access.
Ongoing Collaboration – Many businesses establish long-term relationships with writers for consistent content creation.
Writers and clients communicate via email, Slack, Trello, Asana, or Zoom to stay aligned on deadlines and project expectations.
3. Do Remote Content Writers Need to Know SEO?
Yes, SEO (Search Engine Optimization) is a crucial skill for remote content writers. While not every writer is an SEO expert, having a strong understanding of SEO principles helps improve content visibility and performance.
Key SEO skills for content writers include:
Keyword Research – Identifying relevant search terms that target audiences use.
On-Page SEO – Writing optimized title tags, meta descriptions, and headers (H1, H2, H3).
Content Structuring – Using bullet points, subheadings, and short paragraphs to improve readability.
Internal & External Linking – Adding links to related content to enhance navigation and credibility.
Optimizing for Search Intent – Understanding what users are looking for and providing value-driven content.
Mobile & Readability Optimization – Ensuring content is easily digestible on all devices.
Remember that an SEO-savvy content writer helps businesses rank higher on Google, attract more organic traffic, and ultimately increase conversions.