Smarter Campaigns Start with a Simple Scan
Attention spans have become shorter, while the competition is everywhere. That is why the smartest marketing campaigns are the ones that are easily accessible and have little to no complicated strategies: the QR Code.
From product packaging to online campaigns, QR codes have changed the way people used to connect with digital content. The use of QR codes has increased insanely over the past few years, as according to a report by Statista, people who scan Quick Response codes using their mobile phones are expected to grow by 16 million between 2022 and 2025.
Even though these codes are useful in smarter campaigns, not everyone can scan them using their smartphone. The reason for this is their Android version being a bit too outdated, or other hardware compatibility issues.
In this post, we will discover how smarter campaigns start with a QR scan and how you can perform this procedure. So, let’s get started.
Example Of a Smarter Campaign
Before we start talking more about QR codes and scanning, let’s just make it clear what exactly we mean when we say, “smarter campaign.” Read the example of this campaign below and see how it works.
“Starbucks and Smarter Campaign”
Starbucks wanted to make it easier for its customers to join and engage in their customer loyalty program, especially when they are in stores. Many customers were visiting the store, but most of them did not know about the exclusive offers and the perks they could have. The company needed a way to
Promote their rewards program at the point of sale
Make sign-up effortless and instant
Track campaign performance to fine-tune messaging
As a solution, Starbucks came up with the idea of printing QR codes across tables, napkins, and even coffee sleeves. Each code, when scanned, gives you a way to a mobile sign-up page for the rewards program of the company’s rewards program.
But this isn’t where the perks of scanning a QR code end. The codes are also geographically tagged so that the company sees exactly which regions have the highest scans and which have the least.
Then, the company would make additional efforts to cater to the needs of customers where they received the most underwhelming responses, allowing them to fully capatilize on the available market.
In addition to bridging the gap between offline and online worlds, Starbucks also applied A/B testing to its QR code strategy. This allowed them to boost user engagement and remove potential bottlenecks people faced between scanning and using their mobile app.
The results of this smarter campaign turned out to be great. The company saw a 30% increase in the logins within the first 60 days of execution. The average time of logging in also dropped by 40% as compared to manually entering the data and had higher engagement in campaigns where the QR codes were clearly visible.
Verdict
The Starbucks example proves that smarter campaigns are efficient and work well when executed in the right way. When you give something easy to your audience, just like scanning a QR code, you simply remove barriers and increase engagement.
Users no longer have to manually enter your app or online platform’s URL into their browsers to arrive at the digital forefront you desire.
What Can Customers Do If They Are Unable to Scan the QR Code Using Their Smartphone?
As smartphones have limitations, not every device can scan the code using its built-in feature. Old smartphones that do not have this capability or the MAC systems that cannot scan these QR codes would create trouble for the customers if businesses tried to run smarter campaigns like Starbucks.
To retain every customer, you can simply mention the Online QR Code Scanner as a solution to scan QR code so that they can scan the Quick Response codes right away without any hassle. The said tool also has a simplistic UI, allowing users to easily land on the directed page.
Upon scanning the QR code, the tool provides you with a hyperlink that can be pasted into the browser, and all the embedded information can be seen in an instant. Hence, allowing your business to grow to new heights without any problem.
Important Considerations
Scanning the QR code can be made easy with the use of online tools but it is necessary to know some important considerations in this process.
Think Like a Customer
To successfully implement and reap the rewards of smarter campaigns, you must always think like a customer.
Sure, scanning QR codes might not seem like a big deal to you, but many users are not tech-savvy and may need guidance in this matter.
Check Your Systems
Always double-check if your QR codes are working or not by scanning them from different devices.
Create the codes from trusted online generators so that their functionality can be deemed reliable for daily use.
Adjust Accordingly
Sometimes, we think that a campaign will do quite well in a particular region or area but it doesn’t. If that’s the case, you must try to bridge the learning curve for customers so that they come on par with your goal of smarter campaigns.
Take the transformation slow and steady so that your customers can join your bandwagon of QR scans and whatnot. Such an approach will ensure the successful implementation of your desired campaigns, bringing in more users and, hence, revenue for the company.
Final Thoughts
QR codes are a smart and simple way to connect people with digital content quickly. As we saw in the Starbucks example, when used the right way, they can boost customer engagement and make it easier for people to take action.
But it's also important to remember that not everyone can scan QR codes easily. That’s why offering alternatives, like online QR code scanners, can help make your campaign more accessible to everyone. In the end, smarter campaigns are those that are not only creative and effective but also easy for all users to interact with.