Top 10 GoHighLevel Tasks You Can Hand Off to a Virtual Assistant

With so many marketing tools out there: ClickFunnels, Mailchimp, HubSpot, ActiveCampaign, why would anyone commit to GoHighLevel? Some business owners say it’s too complex. Others insist it’s the best-kept secret in digital marketing. 

The truth? GoHighLevel is one of the most powerful all-in-one platforms available today. It handles everything from CRM and funnel building to automated follow-ups and reporting, but here’s a caveat: only if you know how to use it. And that’s where most people get stuck.

Mastering GoHighLevel takes time, patience, and technical skill. That’s why smart entrepreneurs, coaches, real estate pros, and agency owners are handing off their GoHighLevel tasks to trained Virtual Assistants (VAs). These VAs know how to make the platform work for your business goals.

What Is a GoHighLevel VA?

A GoHighLevel Virtual Assistant is a remote professional who specializes in managing and performing tasks within the GoHighLevel platform. Unlike general virtual assistants who may focus on administrative support, a GoHighLevel VA has in-depth knowledge of the platform’s tools, everything from CRM management and sales funnel creation to automation workflows, SMS and email marketing, and detailed reporting. 

Their main role is to support business owners, marketers, and agencies by handling the technical and operational aspects of GoHighLevel, freeing you to focus on strategic growth and client relationships.

What Makes a GoHighLevel Virtual Assistant Unique?

GoHighLevel VAs stand out because of their specialized expertise. They bring extensive experience working specifically with the GoHighLevel platform, which can be quite complex for those new to it. This means they understand how to unlock the full potential of GoHighLevel’s tools and apply them effectively to meet your business goals. Many also have backgrounds in digital marketing, so they not only know how to execute tasks but also understand the marketing strategy behind them.

Hiring a GoHighLevel VA saves you time and effort while providing a cost-effective alternative to training in-house staff or attempting to learn the platform yourself. Most importantly, you get a partner who helps optimize your marketing efforts, driving better results with less stress.

Top 10 Tasks You Can Outsource to a GoHighLevel VA

When you delegate GoHighLevel tasks to a qualified Smart VA, you free up your time and ensure your marketing runs smoothly and efficiently. Here are the top 10 tasks that are perfect for outsourcing:

Task 1: CRM Setup and Management

Your CRM is your business’s brain. It stores contact information, tracks leads, and helps you manage follow-ups without dropping the ball. A GoHighLevel VA can handle the initial setup and ongoing maintenance of your CRM. 

For example, they can import your contacts from spreadsheets or other systems, categorize them into different pipelines like “New Lead,” “Hot Lead,” or “Client Won,” and make sure each contact is properly tagged based on behavior or interest.

Task 2: Building and Optimizing Sales Funnels

Sales funnels are the engines that drive conversions. Whether it’s a lead magnet, webinar registration, or sales page, your VA can build each stage of the funnel. That means creating a landing page with an irresistible offer, designing an opt-in form, writing thank-you page copy, and connecting it all to your CRM and follow-up systems.

Let’s say you’re a life coach offering a free mindset training. Your VA can build the funnel, from the opt-in page to the email sequence that nudges people to book a discovery call.

Task 3: Creating and Managing Email Campaigns

Email marketing is a goldmine when done right, but it’s also time-consuming. A GoHighLevel VA can write and schedule newsletters, build automation sequences, and track performance metrics like open and click-through rates. If you run a weekly email series or a product launch campaign, they’ll make sure every message is sent on time and optimized for results.

For example, if you’re a course creator, your VA can create a 5-email launch sequence that introduces your course, handles objections, adds testimonials, and ends with a final “doors closing” push.

Task 4: Setting Up and Managing SMS Campaigns

Text messages have a 98% open rate and are a great way to keep in touch with leads. Your VA can build SMS campaigns for appointment reminders, flash sales, and event confirmations. They’ll make sure each message is short, clear, and personalized using custom fields like first names or booking times.

Picture this: you’re hosting a webinar. Your VA sends a text an hour before that says, “Hey! Just a reminder, our live training starts in 1 hour. Here’s the link to join us!” That level of personalization boosts attendance and builds trust.

Task 5: Automation Workflow Creation

This is where GoHighLevel really shines and where your VA becomes essential. A GoHighLevel VA can build smart workflows that automate repetitive tasks. For instance, if someone downloads a lead magnet, your VA can trigger a series of emails, move them into a specific pipeline, assign tags, and even send an SMS follow-up.

Imagine a VA setting up a workflow for your coaching business: when a new client books a consultation, they get an automated thank-you text, an email reminder, and are moved into the “Consultation Booked” pipeline, without you lifting a finger.

Task 6: Calendar Integration and Appointment Management

Scheduling back-and-forth is one of the biggest time-wasters. Your VA can integrate GoHighLevel with your calendar, set up booking links, and even route appointments based on availability or service type. They’ll also create automated reminders and confirmations to reduce no-shows.

Task 7: Reputation Management and Review Requests

Your online reputation matters. A GoHighLevel VA can help you collect more reviews by setting up automated requests after purchases or appointments. They can also monitor incoming reviews and send you alerts for negative feedback.

If you’re a local service provider, your VA can create a system where satisfied customers are prompted to leave a 5-star review on Google or Facebook right after their service.

Task 8: Building Forms and Surveys

Forms and surveys are essential for gathering information, qualifying leads, and collecting feedback. Your VA can build branded forms for lead generation, event registrations, or onboarding new clients. They’ll also connect those forms to the right automation so that every submission triggers the next step.

For example, an online therapist could use a form to pre-screen clients before a session. Once submitted, the client gets a confirmation email, and the therapist is notified with the client’s info in their CRM.

Task 9: Dashboard Reporting and Analytics

You can’t grow what you don’t measure. Your VA can build a custom dashboard inside GoHighLevel showing KPIs like email open rates, lead conversion rates, pipeline progress, and campaign ROI. This data gives you clarity on what’s working and what needs tweaking.

Let’s say you launched a campaign that sent 500 leads through a funnel. Your VA can track how many opened the emails, booked calls, and ultimately became paying clients, so you know exactly where to optimize.

Task 10: White Label and Client Account Management 

If you run an agency and use GoHighLevel’s white-label features, your VA can set up and manage accounts for each client. That includes creating pipelines, funnels, email sequences, and even onboarding systems under your agency’s brand.

Imagine offering a done-for-you funnel service to clients. Your VA sets everything up behind the scenes while you take the credit—and the payment.

Outsource Your GoHighLevel With Us Today!

Handing off your GoHighLevel tasks to a skilled virtual assistant can help you maximize your marketing efforts and accelerate your business growth. At Smart VAs, we provide a team of dedicated GoHighLevel VAs who understand the ins and outs of the platform and tailor their support to your unique needs.

Whether you need help building detailed automation workflows, managing your CRM, or maintaining your sales funnels, our team is ready to help you unlock GoHighLevel’s full potential. 

You can now stop getting bogged down by technical tasks and focus on what matters most, growing and scaling your business. 

Reach out to us today to learn how our GoHighLevel VAs can become your ultimate business advantage.

Frequently Asked Questions (FAQs)

Do I Need to Train My VA on GoHighLevel?

Many GoHighLevel VAs come already trained and experienced, but some onboarding is usually necessary to familiarize them with your specific business processes, branding, and goals. This initial training helps your VA deliver work that aligns perfectly with your vision and ensures smooth collaboration moving forward. Fortunately, experienced GoHighLevel VAs adapt quickly, and investing time in training early on will save you countless hours later.

How Do I Know Which Tasks to Delegate First?

A good starting point is to delegate tasks that take up significant time but don’t require your direct expertise, such as campaign setup, routine CRM updates, or appointment scheduling. These tasks are often repetitive and can be handled efficiently by your VA. Once your VA becomes comfortable, you can gradually hand over more complex responsibilities like automation workflows and reporting.

Can a VA Build Out an Entire Automation for My Lead Nurturing?

Yes, many GoHighLevel VAs specialize in creating comprehensive automation workflows tailored to your lead-nurturing strategy. They can map the customer journey, build sequences with multiple triggers and actions, and integrate communication across email, SMS, and calls. This results in a smooth, personalized experience for your leads that increases conversions without constant manual effort.